Get expert and exec insights with ease for PR and content
Leaps simplifies how your experts/execs share insights for PR & content.
Collects, manages, and organizes everything in one place.
Uses AI to turn expert insights into detailed outlines.
No credit card required
“We use a lot of in-house SMEs at Hotjar, and it often became cumbersome on both sides to ask and receive questions and answers.
Leaps eliminates the hassle of organizing and creating SME files and documents, or arranging (usually unnecessary) calls.
(My favourite part of Leaps is) the ease of use! It’s just simpler and easier for everyone involved. (Plus…) it’s probably saving us at least an hour per event—as in, per content piece that requires an SME.”
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Tawni Sattler
Ex-Content Marketing Team Lead at Hotjar
The problem
You're struggling to extract insights from experts and execs for thought leadership
The solution
Let Leaps simplify the process of extracting expert insights for thought leadership & PR
... and automate the manual tasks involved in following up
with them and extracting their insights.
“In the past, I would message one of our SMEs (say our CEO, or another exec leader) and it would sometimes be crickets. They wouldn’t prioritize writing back. Possibly because Slack doesn’t give that deadline kind of feeling.
I think one of the super useful things with Leaps so far is setting up automatic email reminders. It puts the request at the top of their inbox every few days, and I’m also not having to chase them as often for their input.
Some feedback from our executive team on the platform: “(1) The questions were solid! (2) Easy peasy! I can definitely prioritize this (as in they can easily fit this into their schedule on a biweekly basis). (3) I like the voice feature (and leveraged it)”
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Amanda Conway
Manager, Content Marketing at GoBolt
A super easy process
Add & select experts
Add experts and execs manually, with an invite link, or through a bulk CSV upload. Then, select the one(s) you need for any topic.
Enter details & questions
Share some info about your content and the questions you want to ask your experts/execs. Or use the battle-tested questions we provide as customizable templates.
Set automated reminders
Experts get busy and often forget you’ve asked them to answer questions on a topic. So set automated reminders for them to do it.
Get expert insights & an outline
Once experts answer your questions, Leaps will use AI to create an outline from their answers and notify you once it’s ready. You’ll get both the answers and the generated outline.
Organize it all it one place
As you collect insights from experts across brands or teams, Leaps helps you organize everything in one place for easy reference.
Why Leaps is so powerful
01.
Simplify expert insight sharing
Experts can easily answer your questions with text or voice notes in their own time — before your deadlines. Plus, you can simultaneously collect detailed insights from several experts, on multiple topics, across various teams or brands.
02.
Organize experts in a roster
If you have experts across multiple teams, brands or clients, you can organize them in a list inside Leaps. Then, use the search function to find experts by specialty, job title, name , or brand and start collaborating with them right away.
03.
Automated reminders
Automate sending periodic email reminders to your experts if they don't respond in time, reminding and prompting them to respond before your deadlines
04.
Expert-led content outlines
With our AI feature, you'll get detailed and structured content outlines (for reports, articles, newsletters, etc.) showing your writers exactly what to cover — based on those insights from experts.
05.
Track expert collaborations
Manage and track all expert collaborations in one central platform; see which experts have/haven't responded, read/haven't read your questions, passed/not passed deadlines, etc.
More testimonials?
Yes! 😀
“Leaps helps us get better SME insights and streamlines the entire process by 1000%.
Prior to using Leaps, we manually collected SME insights, which for me often meant setting alarms in my calendar to remind myself to follow-up with all the SMEs. The follow-up process alone was quite time-consuming. And if I forgot to follow-up, it meant delayed SME input.
I also felt like a nuisance following-up with people, and I love that Leaps has a built-in feature to follow-up.
The depth (of SME insights) is fantastic! Much more than we got when we asked in Slack… People tend to (share) more in-depth answers in Leaps.“
Dana Nicole
Award-winning content + copywriter for B2B SaaS
“I usually do 1:1 live interviews with SMEs or async interviews via email.
The biggest issue with the latter is that you have an email thread that can get really long—especially if you’re following up multiple times, and it’s hard to record/find the answers within your Gmail later.
With Leaps, that’s not the case anymore. I just have to send the questionnaire to the SME, and I can access everything in one place.
The automated reminders are my favorite part because I hate going back to a thread and following up X times to get a response. SMEs and marketers are busy, so this is an excellent use case for automation.
As the writer, if it’s just the async interview, it saves me ~1 hour for each SME (multiple per asset) as I spend a lot of time creating the questions and following up with them. As a strategist, I’m sure it’ll save more than that, as my briefs always come from an interview.
The automated brief is excellent! You’re wonderfully pushing the case for original research.
In this case, instead of spending time transcribing the interview, parsing that data, and building the brief, I get the starter brief directly, which is built from the insights. I can then take that and build on it.
This method definitely beats the typical process of sourcing via PR platforms. I think a sense of accountability comes with using Leaps. I use Google Forms but the insights are quite limited—maybe due to survey fatigue or lack of personal connection.
[Leaps] feels more “official” and mimics the 1:1 interview method, where you make the ask personally and ask really pointed questions on the topic.
If you already have SMEs willing to contribute, Leaps is an excellent tool to turn their thoughts into meaningful content assets.
Tanaaz Khan
Freelance B2B SaaS Content Strategist & Writer
They just receive an email, click a link and answer questions. And because SME's aren't required to register, it can be used for (consenting) external SME's too, which I think is super cool.
But the true benefit is how it removes all those manual emails that I forget and then send out too late which disrupts the creation flow."
Leaps will suggest a few based on the information you provide, but you can get as nitty-gritty as you’d like when positioning questions for SMEs.
I also appreciate the automatic reminders — because, hey, we’re all busy!
The brief I received afterwards was great for handing off to a freelancer and letting them run with it — and customizable, so if there’s anything that didn’t come out of the SME answers that I’d like to add for context, I can always do that."
See how Leaps works
See how Leaps will help you create expert-led content that drives results.