The easy way to get SME insights & expert-led content outlines

Leaps makes it super easy to gather deep insights from your subject matter experts (SMEs), and
turn them into detailed content outlines for articles, playbooks, case studies, newsletters, etc.
(No sign-ups required from your SMEs)

Zero learning curve needed.
No credit card required.

“We use a lot of in-house SMEs (Subject Matter Experts) at Hotjar, and it often became cumbersome on both sides to ask and receive questions and answers.

Leaps eliminates the hassle of organizing and creating SME files and documents, or arranging (usually unnecessary) calls.

(My favourite part of Leaps is) the ease of use! It’s just simpler and easier for everyone involved. It’s probably saving us at least an hour per event (and that’s from sending questions to SMEs, automating reminders for them, capturing their insights, and turning those insights into SME-driven content briefs and outlines).”

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Tawni Sattler
Ex-Content Marketing Team Lead at Hotjar

Step #1

Simplify your SME insights gathering process

All your SMEs have to do? Click and talk.

1
Faster, detailed responses from SMEs
2
Smoother collaboration process with SMEs
3
Organized SME insights storage for easy reference

“In the past, I would message one of our SMEs (say our CEO, or another exec leader) and it would sometimes be crickets. They wouldn’t prioritize writing back. Possibly because Slack doesn’t give that deadline kind of feeling.

I think one of the super useful things with Leaps so far is setting up automatic email reminders. It puts the request at the top of their inbox every few days, and I’m also not having to chase them as often for their input.

Some feedback from our executive team on the platform: “(1) The questions were solid! (2) Easy peasy! I can definitely prioritize this (as in they can easily fit this into their schedule on a biweekly basis). (3) I like the voice feature (and leveraged it)”

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Amanda Conway
Manager, Content Marketing at GoBolt

Step #2

Turn SME insights into detailed expert-led content briefs and outlines

1
Save hours by letting Leaps pull key insights from your SME contributions instantly.
2
Automatically generate detailed, expert-led content outlines for case studies, articles, newsletters, etc.
3
Simplify the process of turning multiple SME insights into outlines on several topics, freeing up time for higher-priority tasks.

“The best part is that Leaps combines your experts’ answers and suggests an outline for your content based on their insights.

I love AI, and I love using it to draft outlines. Leaps does this work for you. The outline is based on the experts’ responses. It saves so much time!

I’m a big fan so far, and we’ve been able to get our most stubborn clients back on a consistent publishing schedule.”

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Gini Dietrich
Founder, Spin Sucks & Inventor of the PESO Model©

Why use Leaps?

Before Leaps Struggle to get SMEs to share insights Manually send reminders for SME responses SME insights disorganized Manually create expert-led content outlines After Leaps Get detailed insights from SMEs, easily Automate reminders for SME responses SME insights intelligently organized AI-assisted, expert-led content outlines

Need expert help?

Let's do some heavylifting for you

We'll help you build a community of internal and external SMEs, gather their insights on specific topics with Leaps, and turn them into ready-to-publish content assets — all with our "Done With You" service.

We make getting SME insights & expert-led content briefs + outlines easier than ever

01.

Voice & text options for SMEs

Your SMEs can easily share thoughts and answer your questions via voice notes (with instant transcription) or just text. And they can do it from mobile or desktop devices — at work, in transit, anywhere. 

SME insights gif

02.

Automated reminders

Automate sending periodic email reminders to your SMEs if they don't respond in time — putting your request at the top of their inbox every few days. So you don't have to chase them around for their input.

03.

Expert-led content briefs

With our AI feature, you'll get detailed and structured content outlines, showing your writers exactly what to cover — based on insights from your SMEs.

SME-led outline feature image (1)

04.

Organize your SMEs in one place

If your SMEs are from multiple teams in your organization, brands or clients, you can organize them in Leaps — and quickly find any of them by specialty, job title, name, or brand to start collaborating instantly.

05.

Track SME collaborations

Manage and track all SME collaborations in one platform; see which experts have/haven't responded, read/haven't read your questions, passed/not passed deadlines, etc.

SME insights database 3

More testimonials?
Yes! 😀

“Leaps helps us get better SME insights and streamlines the entire process by 1000%.

Prior to using Leaps, we manually collected SME insights, which for me often meant setting alarms in my calendar to remind myself to follow-up with all the SMEs. The follow-up process alone was quite time-consuming.

And if I forgot to follow-up, it meant delayed SME input. I also felt like a nuisance following-up with people, and I love that Leaps has a built-in feature to follow-up. The depth (of SME insights) is fantastic! Much more than we got when we asked in Slack… People tend to (share) more in-depth answers in Leaps.

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Dana Nicole
Award-winning content + copywriter for B2B SaaS

Dana Nicole (4)

“I usually do 1:1 live interviews with SMEs or async interviews via email. The biggest issue with the latter is that you have an email thread that can get really long—especially if you’re following up multiple times, and it’s hard to record/find the answers within your Gmail later.

With Leaps, that’s not the case anymore. I just have to send the questionnaire to the SME, and I can access everything in one place. The automated reminders are my favorite part because I hate going back to a thread and following up X times to get a response. SMEs and marketers are busy, so this is an excellent use case for automation.

The automated brief is excellent! You’re wonderfully pushing the case for original research. Instead of spending time transcribing the interview, parsing that data, and building the brief, I get the starter brief directly, which is built from the insights. I can then take that and build on it.

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Tanaaz Khan
Freelance B2B SaaS Content Strategist & Writer

“I really like how little Leaps requires from the SME. No sign-up, no accounts. They just receive an email, click a link and answer questions.

And because SME’s aren’t required to register, it can be used for (consenting) external SME’s too, which I think is super cool. But the true benefit is how it removes all those manual emails that I forget and then send out too late which disrupts the creation flow.”

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Mattis Løfqvist
Content & Comms Manager  @ Sign In Workspace

I like the fact that you can get as specific as you want with questions.

Leaps will suggest a few based on the information you provide, but you can get as nitty-gritty as you’d like when positioning questions for SMEs. I also appreciate the automatic reminders — because, hey, we’re all busy!

The brief I received afterwards was great for handing off to a freelancer and letting them run with it — and customizable, so if there’s anything that didn’t come out of the SME answers that I’d like to add for context, I can always do that.”

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Lex Winship
Head of Brand & Content @ Loxo

Lex

See how Leaps works

See how Leaps easily captures exec & SMEs insights/stories for PR and content.