The easy way to capture your exec, founder, & expert insights, turn them into content

Comms, PR & content pros use Leaps to gather insights from executives and subject matter experts (SMEs) easily, and turn those insights into social posts and detailed content outlines for thought leadership pieces, newsletters, op-eds, press releases, etc. (No sign-ups required from your execs & experts)

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“Leaps helps you get what you need from SMEs in a timely and efficient way that doesn’t make them feel like you’re taking up too much of their time.

With the first round, we gave the experts a week to get back to us and sent off our questions.

Two of the six got back to us within the first hour, the third by the close of business, and the other three the next morning. We’ve never had responses that fast!

The best part is that Leaps combines your experts’ answers and suggests an outline for your content based on their insights.”

—————————
Gini Dietrich
Founder, Spin Sucks & Creator of the PESO Model©

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Step #1

Simplify your process for gathering your execs & experts insights

All they have to do? Click and talk. Or type, if they prefer.

1
Faster, detailed responses from execs/experts
2
Smoother collaboration process with execs/experts
3
Organized insights storage for easy reference

“Why I use Leaps:

1. Capturing ALL OF MY SME thought leadership commentary.
2. Any time I have a list of client questions.
3. Writing for a customer case study.
4. Outlines for contributed articles.
5. Creating executive quotes.
6. Collecting customer and partner feedback.

Results? 📈 I’ve been able to implement Leaps with one of the biggest clients — and since using Leaps over the last 3 months, I’ve eliminated every 60-minute “content brainstorm” on our calendar – typically occurring weekly, and 100s of back-and-forth emails.”

—————————
Lindsey Bradshaw
Freelance PR + MarComm

Lindsey Bradshaw

“In the past, I would message one of our SMEs (say our CEO, or another exec leader) and it would sometimes be crickets. They wouldn’t prioritize writing back. Possibly because Slack doesn’t give that deadline kind of feeling.

I think one of the super useful things with Leaps so far is setting up automatic email reminders. It puts the request at the top of their inbox every few days, and I’m also not having to chase them as often for their input.

Some feedback from our executive team on the platform:

“(1) The questions were solid!

(2) Easy peasy! I can definitely prioritize this (as in they can easily fit this into their schedule on a biweekly basis).

(3) I like the voice feature (and leveraged it)”

—————————
Amanda Conway
Manager, Content Marketing at GoBolt

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Step #2

Turn executive & expert insights into social posts and detailed content outlines

1
Save hours by letting Leaps pull key insights from your exec & expert contributions instantly.
2
Generate detailed, expert-led content outlines for thought leadership articles, newsletters, etc.
3
Effortlessly repurpose your expert's insights into multiple social posts that stay true to their voice.

“We use a lot of in-house SMEs (Subject Matter Experts) at Hotjar, and it often became cumbersome on both sides to ask and receive questions and answers.

Leaps eliminates the hassle of organizing and creating SME files and documents, or arranging (usually unnecessary) calls.

(My favourite part of Leaps is) the ease of use! It’s just simpler and easier for everyone involved. It’s probably saving us at least an hour per event (and that’s from sending questions to SMEs, automating reminders for them, capturing their insights, and turning those insights into SME-driven content briefs and outlines).”

—————————
Tawni Sattler
Ex-Content Marketing Team Lead at Hotjar

Why use Leaps?

Before Leaps Struggle to get execs/experts to share insights Manually send reminders for responses Exec/expert insights disorganized Manually create expert-led content outlines Manually think of thought provoking questions Manually write social posts from expert input After Leaps Get detailed insights from execs/experts, easily Automate reminders for responses Exec/expert insights intelligently organized AI-assisted, expert-led content outlines Use AI-assisted, journalist-style questions AI-assisted social posts from expert input
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Getting insights from busy execs & expert shouldn’t be so hard and complicated.

We make getting executive & expert insights and turning them into social posts & content outlines easier than ever

01.

Voice & text options for responses

Your execs/experts can easily share thoughts and answer your questions via voice notes (with instant transcription) or just text. And they can do it from mobile or desktop devices — at work, in transit, anywhere. 

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Leaps questionnaire v2

02.

An accountability system

Keep execs/experts accountable by sending them automated, periodic email reminders if they don't respond in time — putting your request at the top of their inbox every few days. No more chasing them around for insights!

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accountability system - reminders

03.

Expert-led social content

Turn insights from your your executives and experts into social posts with AI. The posts are clear, engaging, speaks to their audience, and stays true to their voice.

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04.

Expert-led content outlines

Turn exec/expert insights into content outlines using AI. The outlines are structured and entirely based on their insights, so no generic content.

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Expert-led content outlines

05.

Track collaborations

Manage and track all exec/expert collaborations in one platform. Track which execs and experts have seen your questions, responded to you, or missed deadlines.

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More testimonials?
Yes! 😀

“I usually do 1:1 live interviews with experts or async interviews via email. The biggest issue with the latter is that you have an email thread that can get really long—especially if you’re following up multiple times, and it’s hard to record/find the answers within your Gmail later.

With Leaps, that’s not the case anymore. I just have to send the questionnaire to the expert, and I can access everything in one place. The automated reminders are my favorite part because I hate going back to a thread and following up X times to get a response. experts and marketers are busy, so this is an excellent use case for automation.

The automated brief is excellent! You’re wonderfully pushing the case for original research. Instead of spending time transcribing the interview, parsing that data, and building the brief, I get the starter brief directly, which is built from the insights. I can then take that and build on it.

—————————
Tanaaz Khan
Freelance B2B SaaS Content Strategist & Writer

“Leaps helps us get better expert insights and streamlines the entire process by 1000%.

Prior to using Leaps, we manually collected expert insights, which for me often meant setting alarms in my calendar to remind myself to follow-up with all the SMEs. The follow-up process alone was quite time-consuming.

And if I forgot to follow-up, it meant delayed expert input. I also felt like a nuisance following-up with people, and I love that Leaps has a built-in feature to follow-up. The depth (of experts insights) is fantastic! Much more than we got when we asked in Slack… People tend to (share) more in-depth answers in Leaps.“

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Dana Nicole
Award-winning content + copywriter for B2B SaaS

Dana Nicole (4)

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