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June 22, 2021 2024-04-10 15:20

Run SME interviews for content at scale without calls & meetings

Easily collect insights from your subject matter experts (SMEs) and get
detailed content outlines/briefs that show you and your writers exactly
what to write per topic, based on those SME contributions.

No credit card required

“We use a lot of in-house SMEs at Hotjar, and it often became cumbersome on both sides to ask and receive questions and answers.

Leaps eliminates the hassle of organizing and creating SME files and documents, or arranging
(usually unnecessary) calls.

(My favourite part of Leaps is) the ease of use! It’s just simpler and easier for everyone involved. (Plus…) it’s probably saving us at least an hour per event—as in, per content piece that requires an SME.”

—————————
Tawni Sattler
Content Marketing Team Lead at Hotjar

The problem

You’re tired of trying to get insights
from experts who don’t have time

You’re sick of chasing SMEs around to get the insights you need from them.
You have access to knowledgeable thought leaders but find it hard to extract their insights for content.
You struggle with manually tracking where things are at with each SME collaboration.

The solution

Let busy SMEs share insights in their own time with async interviews...

... and automate the manual tasks involved in following up
with them and extracting their insights.

SME interviews
at scale
Faster responses from SMEs
Smoother content creation processes with SMEs
SME insights storage for easy reference

Why Leaps is so powerful

01.

Async SME interviews at scale

Collect critical insights from several SMEs, on multiple topics, at once. And they can easily answer your questions with text or voice notes (without you being there)

Leaps SME video

02.

Automated follow-ups with SMEs

Automate sending periodic follow-up emails to SMEs if they don't respond in time, reminding and prompting them to respond

03.

SME-driven content outlines

Create detailed and structured content outlines (for reports, articles, newsletters, etc.) showing your writers exactly what to cover – based on those insights from SMEs

Leaps review page 1

04.

Track SME collaborations

Manage and track all SME collaborations in one central platform; see which SMEs have/haven't responded, read/haven't read your questions, passed/not passed deadlines, etc.

SME insights database 3

Need help building or executing your SME-led content program?

We have over ten years of experience in content marketing and ran a content agency for a few years — working with brands in CPG, construction, marketing, solar, and many others.

If you need help with building an SME-driven content strategy, picking the right topics for content, kickstarting SME collaborations, creating SME-driven content, and so on, get in touch. 

More testimonials?
Yes! 😀

“Leaps helps us get better SME insights and streamlines the entire process by 1000%.

Prior to using Leaps, we manually collected SME insights, which for me often meant setting alarms in my calendar to remind myself to follow-up with all the SMEs. The follow-up process alone was quite time-consuming. And if I forgot to follow-up, it meant delayed SME input.

I also felt like a nuisance following-up with people, and I love that Leaps has a built-in feature to follow-up.

The depth (of SME insights) is fantastic! Much more than we got when we asked in Slack… People tend to (share) more in-depth answers in Leaps.

Dana Nicole (4)

Dana Nicole
Award-winning content + copywriter for B2B SaaS

“I usually do 1:1 live interviews with SMEs or async interviews via email.

The biggest issue with the latter is that you have an email thread that can get really long—especially if you’re following up multiple times, and it’s hard to record/find the answers within your Gmail later.

With Leaps, that’s not the case anymore. I just have to send the questionnaire to the SME, and I can access everything in one place.

The automated reminders are my favorite part because I hate going back to a thread and following up X times to get a response. SMEs and marketers are busy, so this is an excellent use case for automation.

As the writer, if it’s just the async interview, it saves me ~1 hour for each SME (multiple per asset) as I spend a lot of time creating the questions and following up with them. As a strategist, I’m sure it’ll save more than that, as my briefs always come from an interview. 

The automated brief is excellent! You’re wonderfully pushing the case for original research.

In this case, instead of spending time transcribing the interview, parsing that data, and building the brief, I get the starter brief directly, which is built from the insights. I can then take that and build on it.

This method definitely beats the typical process of sourcing via PR platforms. I think a sense of accountability comes with using Leaps. I use Google Forms but the insights are quite limited—maybe due to survey fatigue or lack of personal connection.

It feels more “official” and mimics the 1:1 interview method, where you make the ask personally and ask really pointed questions on the topic.

If you already have SMEs willing to contribute, Leaps is an excellent tool to turn their thoughts into meaningful content assets.

Tanaaz Khan testimonial headshot 1

Tanaaz Khan
Freelance B2B SaaS Content Strategist & Writer

"I really like how little Leaps requires from the SME. No sign-up, no accounts.

They just receive an email, click a link and answer questions. And because SME's aren't required to register, it can be used for (consenting) external SME's too, which I think is super cool.

But the true benefit is how it removes all those manual emails that I forget and then send out too late which disrupts the creation flow."
Mattis Løfqvist
Content & Comms Manager @ Sign In Workspace
"I like the fact that you can get as specific as you want with questions.

Leaps will suggest a few based on the information you provide, but you can get as nitty-gritty as you’d like when positioning questions for SMEs.

I also appreciate the automatic reminders — because, hey, we’re all busy!

The brief I received afterwards was great for handing off to a freelancer and letting them run with it — and customizable, so if there’s anything that didn’t come out of the SME answers that I’d like to add for context, I can always do that."
Lex
Lex Winship
Head of Brand & Content @ Loxo

See how Leaps works

See how Leaps will help you create expert-led content that drives results.