Insights & Resources
Stay ahead with the latest trends, best practices, and expert insights from the world of comms, personal branding, and marketing.
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Executive Thought Leadership: How Content & PR Experts Do It (With Examples)
Throughout the past 10+ years, I’ve had to use executive thought leadership to grow my businesses (on and off) — one way or another. Here are some best practices from my journey and other experts.
Latest Articles
Niche Communities Are Becoming the New Media, and What That Means for Your PR Strategy (Expert Advice)
Learn how to get community-based PR right. In this Q&A, Fatou B. Barry, founder of PR Girl Manifesto, shares real-world tips for building trust and results with niche communities.
What Actually Drives Revenue on LinkedIn for Founders (Hint: It’s Not Just Posting)
Brynne Krispin, social media and thought leadership strategist, shares what actually drives revenue on LinkedIn for founders — beyond just posting. Learn the 80% of strategy most people overlook.
How I Built My Personal Brand on LinkedIn Alongside My Employer's Brand
Many PR, comms, and marketing pros spend their careers building other people’s brands while neglecting their own. In this Q&A, we ask Daniel Méndez Aróstica, Founder of #CommsJob, show he makes time for his personal brand on LinkedIn, what’s worked, what hasn’t, and their best advice for showing up consistently without burning out.
Exec Comms Isn’t Just for the CEO: Here’s how to Scale It Across the Org (Expert Advice)
Executive comms isn’t just for the CEO. In this post, Lizzy Harris shares how to bring more leaders into the spotlight and keep your messaging clear, consistent, and aligned.
How Do You Measure The Impact Of Your Exec's Thought Leadership?
How exactly should we measure the impact of thought leadership? We did a Q&A with Mark Anthony Karam, Senior Content Manager at Prestidge Group (a personal and executive branding agency), to answer the question.
Who should lead brand efforts today? PR or Marketing?
Leah Dergachev, a comms and marketing pro with 20 years of experience is our guest expert in this piece, and she's breaking down who should lead brand efforts in the age of AI search engines.