Insights & Resources

If you’ve ever worked with a founder or exec who says:  “I want to build my personal brand…”  … but then ghosts your content team for weeks, this Q&A is for you.

A practical Q&A with personal branding coach Ronke Lawal on how to help founders overcome common objections to building their personal brand on LinkedIn like fear of self-promotion, lack of time. If you're trying convince your founders or execs to start showing up on LinkedIn, this is for you.

Using AI in marketing isn’t about letting it take over, it’s about figuring out where it adds real value and where you need a human touch. Here's how to use it well.

Most founder thought leadership is forgettable. In this Q&A, CEO thought leadership consultant Jennifer Maloney Adab shares how to help founders stand out by finding their thought leadership sweet spot

In this article, we cover where harsh or bold marketing works, when it doesn’t, how to draw the line between bold and reckless, and how to prep your team (and leadership) to try something riskier.

I’ve hired many ghostwriters in my time as a content agency owner before starting Leaps. And I can tell you from experience; one thing is arguably the most important factor to consider — especially...