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Insights & Resources

Stay ahead with the latest trends, best practices, and expert insights from the world of comms, personal branding, and marketing.

Featured Article

How 4 Pro Marketers Use LinkedIn Content to Drive Demand and Fuel GTM
LinkedIn

How 4 Pro Marketers Use LinkedIn Content to Drive Demand and Fuel GTM

I’ve turned to four marketers who are using LinkedIn content to drive real demand and pipeline for businesses. Dom Odoguardi (head of GTM at Trellus), Isioma Ogwuda (marketing & GTM leader), Matt Green (co-founder & CRO at Sales Assembly), and Lindsay Rios (revenue & marketing leader) have each found their own way to make the platform work as a demand driver, trust builder, and business development engine.

Victor Ijidola

Latest Articles

19 AI Tools for Content Creation: Text, Graphics, Video, Etc.
Content marketing

19 AI Tools for Content Creation: Text, Graphics, Video, Etc.

A breakdown of the tools pro marketers are using to write, research, outline, repurpose, and publish content faster, without sacrificing quality. 

Victor Ijidola
Niche Communities Are Becoming the New Media, and What That Means for Your PR Strategy (Expert Advice)
Public Relations

Niche Communities Are Becoming the New Media, and What That Means for Your PR Strategy (Expert Advice)

Learn how to get community-based PR right. In this Q&A, Fatou B. Barry, founder of PR Girl Manifesto, shares real-world tips for building trust and results with niche communities.

Rennie Ijidola
What Actually Drives Revenue on LinkedIn for Founders (Hint: It’s Not Just Posting)
LinkedIn

What Actually Drives Revenue on LinkedIn for Founders (Hint: It’s Not Just Posting)

Brynne Krispin, social media and thought leadership strategist, shares what actually drives revenue on LinkedIn for founders — beyond just posting. Learn the 80% of strategy most people overlook.

Rennie Ijidola
How I Built My Personal Brand on LinkedIn Alongside My Employer's Brand
Personal Branding

How I Built My Personal Brand on LinkedIn Alongside My Employer's Brand

Many PR, comms, and marketing pros spend their careers building other people’s brands while neglecting their own. In this Q&A, we ask Daniel Méndez Aróstica, Founder of #CommsJob, show he makes time for his personal brand on LinkedIn, what’s worked, what hasn’t, and their best advice for showing up consistently without burning out.

Rennie Ijidola
Exec Comms Isn’t Just for the CEO: Here’s how to Scale It Across the Org (Expert Advice)
Executive Communications

Exec Comms Isn’t Just for the CEO: Here’s how to Scale It Across the Org (Expert Advice)

Executive comms isn’t just for the CEO. In this post, Lizzy Harris shares how to bring more leaders into the spotlight and keep your messaging clear, consistent, and aligned.

Rennie Ijidola
How Do You Measure The Impact Of Your Exec's Thought Leadership?
Thought leadership

How Do You Measure The Impact Of Your Exec's Thought Leadership?

How exactly should we measure the impact of thought leadership? We did a Q&A with Mark Anthony Karam, Senior Content Manager at Prestidge Group (a personal and executive branding agency), to answer the question.

Victor Ijidola