Let’s dive into the heart of communication strategy: – announcing good news without resorting to clichés. For many PR pros, “We’re thrilled to announce…” has become as familiar as the...
For years, press releases were the go-to tool in any PR professional’s playbook. But today, many PR experts are realizing that there are more effective alternatives to the traditional press...
PR can often be a minefield. Just one misstep, and you can become the talk of the town for the wrong reasons. A few examples probably crossed your mind already;...
Shahni Ben-Haim has built an exceptional career in PR by focusing on one thing: Crafting pitches journalists actually care about. And while that may sound basic, it’s what makes or...
The concept of “no guaranteed media placements” is more than a standard disclaimer in PR. It’s ethical practice. It’s PR pros saying the truth as it is. Only advertisers offer...
We’ve been using all the classic content marketing tools for years. From Google Docs for writing, Canva for graphics, MailChimp for newsletters, Ahrefs or Semrush for SEO, to HubSpot’s all-in-one...
ChatGPT opened our eyes to a lot of possibilities with AI. From helping us correct grammar errors to structuring and formatting messages and more, the tool has been one of...
I’ve always been an executive of some sort. I started out in 2013 running a freelance writing business. Then transitioned to owning a content agency where I led a team...
In this article… We pull back the curtain on how an enterprise company is currently building their thought leadership program. The company: Hack The Box (HTB) Industry: Cybersecurity Employees: 2700+...
Creating thought leadership content is easy. But distributing comes with a special kind of hard. However, that’s also usually when you don’t have a concrete distribution strategy. In this article,...