We’ve been using all the classic content marketing tools for years. From Google Docs for writing, Canva for graphics, MailChimp for newsletters, Ahrefs or Semrush for SEO, to HubSpot’s all-in-one...
ChatGPT opened our eyes to a lot of possibilities with AI. From helping us correct grammar errors to structuring and formatting messages and more, the tool has been one of...
I’ve always been an executive of some sort. I started out in 2013 running a freelance writing business. Then transitioned to owning a content agency where I led a team...
In this article… We pull back the curtain on how an enterprise company is currently building their thought leadership program. The company: Hack The Box (HTB) Industry: Cybersecurity Employees: 2700+...
Creating thought leadership content is easy. But distributing comes with a special kind of hard. However, that’s also usually when you don’t have a concrete distribution strategy. In this article,...
My #1 approach to reaching out to SMEs for content is: This approach has helped us get over 100 positive responses from SMEs. But this isn’t the only approach that...
When SMEs aren’t responding to your collaboration requests, you could: … and so on. There’s a bunch of solutions you could try. But we wanted to hear from professionals who...
I’ve collaborated with 100+ subject matter experts (SMEs) for content and I can tell you one thing for certain: For example, you could interview an “SME” who has a job...
Let’s start with what “thought leadership content” is vs. isn’t. First, thought leadership content ISN’T: So, what really is thought leadership content? It’s content created by [or with] subject matter...
Over the past few months, content leaders from literally everywhere have said: “You need to interview Subject Matter Experts (SMEs) to create really valuable content.” And I agree. Totally. But...