Insights & Resources
Stay ahead with the latest trends, best practices, and expert insights from the world of comms, personal branding, and marketing.
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Executive Thought Leadership: How Content & PR Experts Do It (With Examples)
Throughout the past 10+ years, I’ve had to use executive thought leadership to grow my businesses (on and off) — one way or another. Here are some best practices from my journey and other experts.
Latest Articles
Exec Comms Isn’t Just for the CEO: Here’s how to Scale It Across the Org (Expert Advice)
Executive comms isn’t just for the CEO. In this post, Lizzy Harris shares how to bring more leaders into the spotlight and keep your messaging clear, consistent, and aligned.
How Do You Measure The Impact Of Your Exec's Thought Leadership?
How exactly should we measure the impact of thought leadership? We did a Q&A with Mark Anthony Karam, Senior Content Manager at Prestidge Group (a personal and executive branding agency), to answer the question.
Who should lead brand efforts today? PR or Marketing?
Leah Dergachev, a comms and marketing pro with 20 years of experience is our guest expert in this piece, and she's breaking down who should lead brand efforts in the age of AI search engines.
How We Get CEOs From ‘I Want a Personal Brand’ To Actually Doing It
If you’ve ever worked with a founder or exec who says: “I want to build my personal brand…” … but then ghosts your content team for weeks, this Q&A is for you.
How I Handle Founders’ Objections to Building Their Personal Brand on LinkedIn
A practical Q&A with personal branding coach Ronke Lawal on how to help founders overcome common objections to building their personal brand on LinkedIn like fear of self-promotion, lack of time. If you're trying convince your founders or execs to start showing up on LinkedIn, this is for you.
How I Use AI in Marketing (Without Relying On It Too Much)
Using AI in marketing isn’t about letting it take over, it’s about figuring out where it adds real value and where you need a human touch. Here's how to use it well.