How Pro Marketers Create E-E-A-T Content

How Pro Marketers Create E-E-A-T Content

“E-E-A-T content” isn’t a real term. It’s just something I (and many other marketers) use to describe content that shows Experience, Expertise, Authority, and Trustworthiness.  We use this term because...

SME Interviews: How Content Leaders Do It

SME Interviews: How Content Leaders Do It

We asked 175 content and marketing leaders: “What’s your biggest challenge in collaborating with internal Subject Matter Experts (SMEs) to create content?” About 90% of them answered with different variations...