About a month ago… I asked my LinkedIn connections a question about thought leadership: Basically, “What does thought leadership mean to you?” And I got several responses. But one thing...
“E-E-A-T content” isn’t a real term. It’s just something I (and many other marketers) use to describe content that shows Experience, Expertise, Authority, and Trustworthiness. We use this term because...
Since 2024 kicked off, I’ve collaborated with about 70 SMEs for content. And I’ll tell you this for free: Getting access to subject matter experts (SMEs) for content is no...
We asked 175 content and marketing leaders: “What’s your biggest challenge in collaborating with internal Subject Matter Experts (SMEs) to create content?” About 90% of them answered with different variations...
Most content leaders I know have tested AI extensively and realized: – it can’t do the job of pro-level human writers or strategists. At best, AI only qualifies as a...