12 AI Content Writing Tools (Reviews, Features, Prices, Etc)

We're all trying to figure out how to produce SEO content with AI that isn’t just generic "AI slop."

But how do you create content that actually stands out when everyone seems to be using the same AI tools? That's the million dollar question.

And it’s a huge problem because most AI writers follow the same philosophy of letting the AI lead from start to finish. 

This approach ends up churning out a sea of generic content, or "AI slop," that lacks the real expertise and unique points of view needed to rank today.

But success in search, for both Google and AI models, now demands helpfulness, real experience, and "information gain." 

That’s why I created this guide…to help you choose the best tool to help you navigate this new era of search.

I’ve structured this list based on each tool's core strength. In each review, I’ll touch on their output quality and specific SEO/GEO features so you can pick a platform that helps you reach your SEO & GEO goals this year.

Strategic Takeaways

As I researched these tools, a few core themes kept coming up. Before we look into the individual reviews, here are the main strategic takeaways that I think you, as a marketer or founder, need to keep in mind when choosing an AI writing tool for SEO and GEO content.

• The future of search isn't just SEO; it's also GEO (Generative Engine Optimization). I repeatedly saw the need for tools with GEO features to ensure visibility in AI-powered search results.
• You'll find a recurring trade-off between speed and quality. Many tools optimized for speed, but they usually produce generic content that requires heavy human editing.
• "Information gain" is the new standard. Google and AI models reward content that's useful, helpful, human, and offers unique insights beyond what's already ranking.
• Human expertise is irreplaceable. The most effective AI workflows I've seen amplify human thinking rather than replacing it, using expert POVs to create differentiated content, which is the core philosophy behind a tool like Leaps.
• All-purpose LLMs require heavy lifting. Tools like ChatGPT and Claude are powerful creative partners, but they demand a lot of user effort in prompt engineering and custom workflows to get high-quality, on-brand results.
• Enterprise-grade tools prioritize security and brand governance. Platforms like Writer are built for large organizations, using their own LLMs and connecting to internal data to produce factual, on-brand content.
• User reviews usually validate concerns about AI generated content quality. A review for Copy.ai warns, "raw ai text = generic, detectable, and usually won't rank long term without heavy human editing."

AI Content Writing Tools: A Quick Comparison

12 Top AI Writing Tools for SEO & GEO

1. Leaps: Best for creating authoritative, expert-led content that avoids AI slop

If you refuse to publish "AI slop" and are tired of spending hours fact-checking every sentence an AI writer generates, Leaps is the tool you’re looking for.

I see it as a human-led, AI-assisted content creation platform built for marketers and founders who want to create authoritative content based on real data and real human thinking, not just speed.

Most AI writers churn out generic content that needs heavy editing. But Leaps is different. It’s an anti-AI slop tool that helps you create differentiated content based on your experience and accurate research.

It’s designed to amplify your thinking with AI, not replace it. And this is crucial for GEO, where deep insights and "information gain" are what matter.

The goal here isn't to just stuff keywords but to produce content that's actually helpful because it's built on your unique point of view. 

As a Leaps user explains, "The posts are literally based off of what I've told it from the interview. And it's so refreshing... It's like an AI tool that operates how humans do with the journalist questions that pull out my insights for the content."

Key Features of Leaps

• AI research assistant: I think this feature is a huge deal. It uses live data from the web to find accurate information and stats, which helps prevent the hallucinations I see in other tools. This is a massive time-saver for research-heavy articles.
• Journalist-style interviews: The platform asks you or your subject matter experts (SMEs) targeted questions to pull out unique angles and insights. This is the foundation of creating content that doesn't sound like everything else.
• Expert-led workflow: Leaps follows a human-first editorial process. It starts with your POV, then uses AI for the research, outlining, and drafting. This ensures the final output is original and reflects your expertise.
• Differentiated outlines & briefs: Because the process starts with your unique insights, the content outlines aren't copycats of what's already ranking. This workflow leads to truly differentiated but SEO optimized content.
• Multi-format content generation: The platform lets you turn real human POVs into different content formats…from SEO/GEO articles to thought leadership articles, LinkedIn posts, and newsletters.
• Voice-to-text input: You or your experts can just talk through your answers without having to type. This feature makes it much easier and faster to get knowledge out of your head and into your content workflow.

Pros of Leaps

• Produces original content: The expert-first workflow creates content with "information gain," which helps it stand out from the sea of generic AI articles.
• High accuracy: The AI research assistant pulls from live, authoritative sources. This significantly cuts down on the risk of AI hallucinations and heavy editing.
• Authentic voice: Since the content is built from your actual expertise and phrasing, it naturally sounds human and aligns with your brand voice.
• Built for modern SEO & GEO: The platform focuses on creating deeply insightful content that Google and new AI search models reward, moving beyond simple keyword stuffing.
• Efficient capturing of expert insights: It streamlines the often-painful process of getting insights from busy SMEs or executives and turning their knowledge into high-quality content.
• Creates high-value "money pages": It’s specifically designed to help you create revenue-driving content like product comparisons, alternatives, and bottom-of-funnel listicles that convert.

Cons of Leaps

• Not a "one-click" tool: If you're looking to auto-generate 1,000 spam articles instantly, this isn't for you. The platform's focus is on quality and human input.
• Requires human participation: Its greatest strength is that it relies on a human expert. It can't create content from scratch without your or an SME's perspective.
• Slower than speed-focused tools: The thoughtful, multi-step process is naturally slower than tools that generate a full article from a single keyword in seconds. But it still saves you time where you spend an hour or two to get high-quality content as opposed to several days. 

Pricing for Leaps

• BASIC: $49/month
• PRO: $99/month
• PREMIUM: $149/month
• A custom plan is also available.
• They offer a 14-day free trial with no credit card required.

2. SurferSEO: Best for data-driven on-page SEO optimization

SurferSEO is what many in the industry consider the on-page optimization champion. I’ve used it myself back when we ran our content agency, and it was fantastic for helping us optimize content with semantic keywords.

It essentially gives you a data-driven blueprint based on what’s already ranking, which is why one user called it a "cheat code."

It’s a great tool for SEO professionals and content teams who want to make sure their articles are structured to meet Google's expectations. 

But I think it’s important to remember, though, that the future of search isn’t just about keyword stuffing. It’s about creating useful, helpful, human content that provides real "information gain."

Key features of SurferSEO

• Content editor: This is a standout feature for me. It gives you a real-time score and suggestions for keywords, structure, and length by analyzing top-ranking competitors for your target keyword.
• AI humanizer: This tool helps refine AI-generated text to sound more natural. But I'll just note that if you truly want high-quality content, it requires amplifying actual human thinking to reflect your unique voice, not just any human.
• SERP analyzer: This breaks down the top search results in detail, showing you common patterns and opportunities you can use in your own content.
• Keyword research: It helps you find and group related keywords, which is important for building strong topical authority around your core subjects.
• Content audit: You can use this to analyze your existing content, find optimization gaps, and get actionable tips for improving its performance.
• GEO features: Surfer has also added new features to help you optimize for the new era of Generative Engine Optimization (GEO).

Pros of using SurferSEO

• It excels at helping you optimize your content with the right semantic keywords.
• It provides a clear, data-driven guide for creating SEO and GEO-friendly articles.
• The tool compares your draft against the top 10 search results to give you specific, actionable feedback.
• Its real-time Content Editor makes the whole optimization process feel intuitive and efficient.
• Many users find it incredibly helpful for structuring articles and getting ideas.

Cons of using SurferSEO

• Its heavy focus on matching top-ranking pages can sometimes lead you to create copycat content.
• If you rely on it too much, you might miss the bigger picture of creating truly unique content that adds new value.
• As I mentioned, its "humanizer" feature is helpful, but it's no substitute for content that comes from genuine human expertise.

Pricing for SurferSEO

• Essential: $99/month
• Scale: $219/month
• Enterprise: From $999/month (billed annually, contact sales for details)

3. Frase: Best for streamlining content workflows

Frase is a streamlined SEO workflow solution that helps you move from deep SERP research to a fully optimized draft in a fraction of the time. It’s a great fit for SEOs and content teams who need an efficient and affordable way to create data-driven content briefs and articles.

Instead of spending hours analyzing the top 10 results for a keyword, Frase automates that entire process. This efficiency is a huge win. As one user noted, "It used to take forever to put together an outline. Now, it takes half the time, or less. That was the 'wow moment' for us."

While its strength is in research and optimization, I have to caution you: it's not just about hitting keyword targets. The future of search is about creating helpful, unique content, not just stuffing in terms to please an algorithm.

Key features of Frase

• Content research and briefs: It automatically analyzes top search results to generate detailed, data-driven content briefs in minutes.
• SEO content optimization: A real-time content editor scores your work against top competitors and suggests keywords and topics for improvement.
• Content scoring: This provides a clear metric to understand how well your content is optimized before you publish.
• SERP analysis: It breaks down the search engine results page to show you key metrics, topics, and structures used by top-ranking pages.
• AI writing assistant: This helps you write, rewrite, and expand on ideas directly within the editor to speed up the drafting process.
• GEO features: What I find particularly important are its new features designed to help your content get cited by AI-powered search engines.

Pros of using Frase

• It dramatically cuts down the time it takes to move from research to a fully optimized draft.
• It automates creating comprehensive content briefs, which is a major time-saver for content teams.
• One reviewer on Reddit called it a "solid cheaper alternative" to other popular SEO optimization tools.
• All suggestions are based on real-time analysis of top-ranking competitor content.
• It combines research, writing assistance, and optimization into a single interface.

Cons of using Frase

• The heavy focus on optimization scores can tempt users to unnaturally force keywords into their content.
• Without a strategic human focus, content can become technically optimized but lack a unique voice or real value for the reader.

Pricing for Frase

• Solo: $14.99/month
• Basic: $44.99/month
• Team: $114.99/month
• You can get a Pro Add-On for an additional $35/month.

4. Writesonic: Best for an all-in-one SEO & GEO content platform

Writesonic positions itself as a complete platform to manage your entire content lifecycle, from initial strategy all the way to tracking your performance in both traditional search and AI search engines.

If you're a marketer looking for a single tool to handle it all, this could be on your radar. However, there's a trade-off to consider. When you lean on one-click generation, you often sacrifice quality for speed.

So while the tool is great for getting ideas on paper, the output often needs heavy editing. As one reviewer noted, the output was well-structured but "had that AI stiffness... You know when a sentence sounds technically perfect but just… off? That was it."

Key features of Writesonic

• AI search tracking (GEO): A feature that really stands out to me is its ability to monitor your brand's visibility in AI-powered search results and help you optimize it. This is forward-thinking and essential as you prepare for GEO.
• SEO site audit with AI fixes: The platform scans your website for SEO problems and suggests AI-powered solutions to fix them, which can save a lot of time on technical audits.
• AI article writer: This tool helps you create long-form, SEO-optimized articles from a simple prompt or keyword.
• Content strategy and creation: It provides tools to help you plan your content calendar and generate articles that align with your SEO goals.
• Chatsonic (AI chat for SEO & marketing): This is a conversational AI assistant, like ChatGPT, but it's trained with a focus on marketing and SEO tasks.

Pros of using Writesonic

• Provides an all-in-one solution for the full content lifecycle.
• Offers a unique feature for tracking and optimizing brand visibility in AI search (GEO).
• Includes a built-in SEO site audit tool to identify and fix on-page issues.
• It's effective for quickly generating ideas, outlines, and first drafts.
• It consolidates multiple marketing functions into a single platform.

Cons of using Writesonic

• AI-generated content often sounds robotic and unnatural.
• Its focus on one-click generation sacrifices content quality for speed.
• Content produced by the tool typically requires heavy editing before you can publish it.

Pricing for Writesonic

• Lite: $49/month
• Standard: $99/month
• Professional: $249/month
• Advanced: $499/month
• Enterprise: Custom Pricing
• A free trial is available.

5. SEOwriting.ai: Best for high-speed content automation

If you're a blogger or affiliate marketer who needs to generate a high volume of articles as fast as possible, SEOwriting.ai is a tool you’ll want to look at. I see it as a one-click content automation machine, designed for users who prioritize speed above all else.

The primary strength here is automation. This tool can get you drafts, complete with AI-generated images, in a fraction of the time it would take to write them from scratch. But this speed comes with a big trade-off.

The content quality, while readable, often feels generic and is likely to get flagged by AI detectors. As one user mentioned, the "Readability is great but it won't pass any AI detection tests." So, while it’s fast, be prepared to do heavy editing.

Key features of SEOwriting.ai

• One-click SEO-optimized article generation: It creates a full-length article from a single keyword, cutting down on content creation time.
• Direct WordPress integration: It allows for seamless, automatic posting of generated articles directly to your WordPress site, which would save a lot of time.
• AI image generation: One of its standout features, in my opinion. It automatically creates and inserts relevant images into articles, saving you time and money. You just have to make sure it doesn’t look unnatural.
• Bulk article generation: It lets you queue and create multiple articles at once, which is ideal for scaling content production.
• Amazon affiliate article creation tools: It offers specialized templates and features to quickly build affiliate product reviews and roundup posts.

Pros of using SEOwriting.ai

• It's extremely fast for article creation with its "one-click" functionality.
• It saves a lot of time with direct WordPress integration and auto-posting.
• Built-in AI image generation adds visual appeal without manual effort.
• It efficiently scales content output through its bulk generation feature.
• The specialized tools are a big benefit for Amazon affiliate marketers.

Cons of using SEOwriting.ai

• The emphasis on speed often results in lower-quality, generic-sounding content.
• Generated content is unlikely to pass AI detection tools, which can be a risk for SEO.
• It requires heavy editing to add unique insights, a distinct brand voice, and pass as human-written.

Pricing for SEOwriting.ai

• Starter: $14/month
• Professional: $59/month
• Professional Plus 1: $119/month
• Professional Plus 2: $230/month
• They offer 3 free articles with no credit card required to test the service.

6. Semrush AI writer: Best for leveraging a massive SEO database

If you're already using Semrush for your SEO work, their AI writer feels like a natural and powerful extension. Its biggest advantage is that it's deeply integrated into the entire Semrush ecosystem.

This tool is perfect for marketers and SEO pros who want to make Semrush's analytics actionable right in their writing process. 

The SEO Writing Assistant is a feature that really stands out to me. It works as a Google Chrome extension, so you can get data-driven feedback inside Google Docs or WordPress.

I find its ContentShake AI feature is also very helpful for generating content ideas based on Semrush's competitive analysis data. 

Key features of Semrush AI writer

• SEO writing assistant: This provides real-time, data-driven recommendations on readability, SEO, and tone of voice as you write in Google Docs or WordPress.
• ContentShake AI: It helps you generate content ideas, outlines, and drafts based on competitive analysis and keyword data directly from the Semrush platform.
• Deep competitor analysis: It integrates with Semrush's core tools to show you exactly what top-ranking competitors are doing so you can build a better content strategy.
• Topic finder: It discovers popular subtopics, headlines, and questions related to your main keyword to help you build comprehensive, authoritative content.
• AI social content generator: This creates engaging social media posts based on your articles to streamline content promotion.

Pros of using Semrush AI writer

• It leverages Semrush's massive and reliable keyword and competitor database for superior insights.
• It provides highly actionable, data-driven recommendations that go beyond generic writing advice.
• The seamless integration with Google Docs and WordPress enhances your existing workflows.
• It’s excellent for generating data-backed content ideas and strategies.
• It acts as an all-in-one solution for users already invested in the Semrush platform.

Cons of Using Semrush AI writer

• The price point is much higher than standalone AI writers, as it's bundled within the larger Semrush One plan.
• Its primary value is tied to the Semrush ecosystem, making it less ideal for those who don't need the full SEO suite.
• It can have a steeper learning curve for users unfamiliar with Semrush's data-heavy interface.

Pricing for Semrush AI writer

Pricing is for the 'Semrush One' plan, which includes the AI writer and other tools. A free trial is available.

• Starter: $199/month
• Pro+: $299/month
• Advanced: $549/month

7. Jasper: Best for rapid first draft generation

Jasper has become a household name in AI, especially for marketers. It’s a "Content Velocity Engine", it's built for teams that need to produce first drafts for blogs, social media, and marketing campaigns at a rapid pace.

Its main strength is speed, but that often comes at the cost of quality. It’s perfect if you're comfortable doing heavy editing. As one user on Reddit said, "it's helped me pump out content way faster."

But this AI-led approach is why so much editing is needed. Another user on Reddit pointed out that "The output always sounds so generic now." Jasper gives you a starting point, but you have to bring the expertise.

Key features of Jasper

• SEO, AEO & GEO content optimization: One of the features that stands out to me is its built-in optimization tools. This helps take Jasper from just a general writing tool to one that can help with creating content designed to rank.
• Brand voice and style guide: You can train the AI on your company’s specific tone and style. This helps maintain consistency across all the content you generate.
• Knowledge base: Jasper can learn from your internal documents and data. This helps it create more accurate and contextually relevant content for your business.
• Content automation and pipelines: This lets you build out workflows to automate some of the more repetitive content tasks you have to deal with.
• AI image generation and editing suite: It includes an integrated tool for creating and tweaking visuals for your articles right inside the platform.

Pros of using Jasper

• It’s great at generating first drafts quickly, which is great for overcoming writer's block.
• It offers helpful integrations with other SEO and marketing tools to streamline workflows.
• It provides features to maintain a consistent brand voice and style.
• It includes built-in optimization tools for SEO, AEO, and GEO.
• It functions as a comprehensive platform with writing, automation, and image generation capabilities.

Cons of using Jasper

• The fully AI-generated output often requires heavy editing to meet quality standards.
• User feedback suggests the content can sound generic and robotic without a lot of editing.
• The workflow is AI-led and doesn't incorporate human expertise into the initial drafting process.

Pricing for Jasper

• Pro: $69/month
• A 7-day free trial is available for the Pro plan.
• Business: Custom pricing.

Related:

• 11 Jasper Alternatives (#1 Writes Zero AI Slop)
• Jasper AI Pricing, Features, & Reviews: Is It Worth It?
• Jasper vs. Copy.ai vs. Leaps: Which AI Writer Is Best for You?

8. Copy.ai: Best for Go-to-Market workflow automation

Copy.ai has really evolved from its early days. It’s no longer just a simple content generator; it's now a full go-to-market platform built to automate workflows for both sales and marketing teams.

It's ideal if you need to automate multi-step tasks like sales prospecting or inbound lead processing. That said, if your primary goal is creating top-ranking SEO content from scratch, be aware that its output quality is a recurring concern.

As one reviewer noted, while it’s great for speed, you shouldn't "expect it to win seo wars out of the box," as the raw text can be generic and requires "heavy human editing" to rank well.

Key features of Copy.ai

• AI workflows: This automates entire marketing and sales processes, from processing leads in a CRM to generating and sending personalized outreach content.
• Content agents: One of the standout features for me is the ability to build and deploy specialized AI agents to handle specific, repetitive content tasks automatically.
• Brand voice: This ensures all automated content aligns with your brand's unique tone and style.
• Infobase: This is a central knowledge repository that the AI uses to generate accurate, on-brand, and contextually aware content.
• Extensive integrations: It connects with over 2,000 apps, including tools like Salesforce and HubSpot, which lets it fit right into your existing tech stack.

Pros of using Copy.ai

• It’s excellent for automating repetitive, high-volume tasks that go beyond simple content writing.
• Its massive library of integrations allows it to connect and streamline operations across your existing tools.
• "Content Agents" provide a powerful way to build custom, task-specific automations.
• It’s strong for creating variations at scale for things like ad copy, social media captions, and email headlines.
• The Infobase and Brand Voice features help maintain accuracy and consistency in automated outputs.

Cons of using Copy.ai

• The quality of its long-form content can be generic and may not be suitable for competitive SEO without significant human editing.
• Its primary focus on workflow automation makes it less specialized for users whose only goal is creating high-ranking blog content.
• The advanced workflow and agent features may have a steeper learning curve than simpler AI writers.

Pricing for Copy.ai

• Self-serve $29/month
• Enterprise: Custom pricing available.
• Note: Prices are for monthly billing; annual plans offer a discount. A free trial option is available.

Related:

• 9 Copy.ai Alternatives for SEO and GEO Content
• Copy.ai vs. Leaps: Which One Produces Better Content Quality?

9. Writer: Best for enterprise-level content governance

If you're a solopreneur or a small business, you can probably skip this one. Writer is built from the ground up as an enterprise AI platform. It’s designed for large organizations that need secure, scalable, and perfectly on-brand content.

I think what’s most important for enterprise-level companies are features like brand governance and security. 

Writer delivers on this with its proprietary Palmyra LLMs. It connects the AI to your company's internal documents and style guides, which is a huge deal for maintaining accuracy and consistency at scale.

For large teams, having a tool that enforces brand voice isn’t just a nice-to-have; it’s essential. As a G2 reviewer puts it, "I appreciate how Writer.com ensures that all our written content remains consistent with our brand voice."

Key features of Writer

• Palmyra LLMs: Writer gives you access to its own proprietary, enterprise-grade Large Language Models. These are designed for secure business use, so your data stays private.
• Brand governance: The platform helps you enforce your brand voice, style guides, and specific terminology across all content, ensuring everyone stays on the same page.
• Knowledge graph: This feature connects the AI to your company’s internal data. It helps produce accurate, verifiable content and seriously cuts down on the risk of AI hallucinations.
• AI studio: You get a no-code platform that lets you build and deploy custom AI agents and workflows for your team’s specific needs.
• Generative search and GEO: Writer provides AI-powered search for your internal knowledge base and helps you create geographically optimized content for better local search performance.

Pros of Writer

• Security is at its core, making it a safe choice for large companies with strict data and compliance policies.
• It’s great at keeping a consistent brand voice and style, no matter who on your team is creating the content.
• By grounding its responses in your company's own data, it produces accurate information. One reviewer on G2 noted its outputs feel more factual and consistent.
• Users praise it for providing reliable and well-structured outputs, which is a big plus for professional communications.
• It’s well-designed and intuitive, making it easier for large teams to get on board and start using it effectively.

Cons of Writer

• This platform isn’t for individuals or small businesses. As I mentioned, if you're not an enterprise, this isn't the tool for you.
• You have to contact the sales team for a custom quote on the Enterprise plan, which can slow down the evaluation process.

Pricing for Writer

• Enterprise: Requires you to contact their sales team for a custom quote.

10. ChatGPT: Best for all-purpose creative assistance

I’m sure you’ve used ChatGPT, as I think most of us have at this point. It’s a powerful and flexible AI partner that works well as an all-purpose assistant for brainstorming, drafting, and speeding up just about any writing task you can think of.

But for creating long-form SEO and GEO content, you get much better results by using its custom GPTs. The big downside is the time you have to invest. It takes a while to learn how to prompt effectively and build custom workflows that produce high-quality, on-brand content.

But when you get it right, it acts as a true creative partner. As one user put it, "It doesn't write for me, it helps me write like the version of myself that's had eight hours of sleep and a quiet room."

Key features of ChatGPT

• Custom GPTs: This is a standout feature. I think it’s incredibly helpful for creating specialized versions of ChatGPT that are trained for your specific marketing, SEO, or GEO workflows.
• Advanced AI models: The platform gives you access to cutting-edge models like GPT-4, which generate higher quality and more nuanced content.
• Plugins and custom instructions: You can tailor the AI’s tone and formatting by setting specific rules and integrating it with third-party tools.
• Code interpreter: This feature helps with data analysis, visualization, and technical SEO tasks right inside the chat.
• Voice chat capabilities: It offers a hands-free way to brainstorm ideas and dictate content, which is great for capturing thoughts when you’re not at your desk.

Pros of using ChatGPT

• You can adapt it to almost any writing or creative task you can imagine.
• Creating custom GPTs lets you develop highly specialized workflows for SEO and GEO content that can be very efficient.
• It acts as a partner to help you do more of your best work, faster.
• It’s excellent for getting past writer's block by quickly generating outlines, ideas, and first drafts.
• Paid plans give you access to OpenAI's latest and most powerful language models.

Cons of using ChatGPT

• Getting great results requires a significant time investment to master prompting and build out custom workflows.
• It doesn't have the built-in, data-driven SEO features of other platforms, so you have to configure it for those tasks manually.
• Users have reported memory limitations in long conversations and occasional issues with handling files.
• The output can be generic and robotic with many AI tells unless you use strong, specific prompts and custom instructions to align it with your brand.

Pricing for ChatGPT

• Free: $0/month
• Plus: $20/month
• Team: $25/user/month (billed annually) or $30/user/month (billed monthly)
• Enterprise: Contact sales for pricing

11. Claude: Best for creative partnership and research

I would frame Claude as a creative partner. It’s a versatile AI assistant for drafting, brainstorming, and analyzing text. 

I’ve heard many content creators say that it produces a more natural, less robotic writing style compared to other large language models.

For SEO and GEO content, Claude’s large context window is a standout feature. This allows it to analyze huge documents, which is incredibly useful for sifting through customer data, internal research, or transcripts from conversations with your SMEs.

However, like ChatGPT, Claude is a general LLM, not a tool specifically designed for a content workflow. To get high-quality output, you’ll need to spend time customizing it. 

While a great partner, it requires guidance. Some users have also reported issues with accuracy, with one user saying, "It is almost a daily occurrence where I am finding that Claude...completely lies."

Key features of Claude

• Large context window: It can analyze very long documents. This is a standout feature for me, as it's perfect for processing extensive customer data, in-house research, or transcripts to create deep, insightful content.
• Text and image analysis: You can upload documents and images and ask Claude to provide insights on them.
• Conversational chat: Its interactive, dialogue-based interface on web and mobile makes working with it feel like you're collaborating with an assistant.
• Artifacts feature: This gives you a dedicated window to edit and refine content like text blocks or code snippets while you continue your chat.
• Projects: It helps you organize different chats, documents, and knowledge into separate projects to keep your various marketing campaigns and workstreams tidy.

Pros of using Claude

• It often produces a more natural and less robotic writing style than many other large language models.
• It’s excellent for analyzing and summarizing large volumes of text, making it ideal for research-heavy content.
• It functions as a strong creative partner for brainstorming new ideas and developing first drafts.
• Its conversational nature can lead to more nuanced and thoughtful interactions and outputs.
• You can use it for a wide variety of tasks beyond writing, including coding and data analysis.

Cons of using Claude

• It's prone to "hallucinations" and can provide false information, which means you have to rigorously fact-check everything.
• As a general tool, it isn't specifically designed for SEO or content marketing workflows out of the box.
• Getting high-quality, on-brand content depends heavily on your skill in prompt engineering and customization.
• It is not an autonomous tool; it works best with significant human guidance and partnership.

Pricing for Claude

• Free: $0/month
• Pro: $20/month (or $17/month with an annual subscription)
• Team: $30/month
• Max: $100/month

12. Anyword: Best for predicting copy performance before publishing

If you're a performance-focused marketer, you know that guesswork is expensive. Anyword is built to take that guesswork out of the equation. 

I think of it as a predictive performance platform that helps you score copy variations and create SEO-friendly blog posts.

Its data-driven features are what really stand out to me. Instead of running a costly A/B test on headlines, Anyword can give you a predictive score to help you choose the likely winner from the start. 

As one G2 review puts it, "Anyword doesn't just generate content; it gives me data-driven insights on how my copy will perform before I even hit publish."

While Anyword can create content from different channels and summarize web pages, just remember that relying only on AI can produce generic content. You’ll get the best results when you guide the tool with your expertise.

Key features of Anyword

• Predictive performance scores: This grades your copy and predicts how well it will engage your target audience, reducing guesswork before you publish.
• Continuous optimization: It analyzes the performance of live copy to provide ongoing, data-driven suggestions for improvement.
• Blog wizard: This is a guided process for creating complete, SEO-friendly blog posts with a built-in plagiarism checker to ensure originality.
• Content intelligence platform: This analyzes your best-performing content to provide data-driven recommendations for future articles.
• Customizable brand voice: This allows you to teach the AI your specific brand's tone and style to ensure all generated content remains consistent.

Pros of using Anyword

• It reduces marketing guesswork with data-driven performance predictions.
• It helps optimize copy for conversions before going live.
• It streamlines blog creation with a dedicated, SEO-focused wizard.
• It analyzes live content to suggest continuous improvements.
• It offers over 100 templates for various marketing tasks like ads and landing pages.

Cons of using Anyword

• Content can sound generic or robotic if generated without sufficient human input and oversight.
• You'll need a performance-focused mindset to get the most value out of its predictive features.
• More focused on copywriting not content writing.

Pricing for Anyword

• Starter: $49/month
• Data-Driven: $99/month
• Business: Custom pricing
• Enterprise: Custom pricing
• A 7-day free trial is available.

Frequently asked questions about AI content writing tools

Choosing a tool for the future of Search

The future of search, for both SEO and GEO, demands content based on real expertise, experience, and information gain. And the best AI tools I've found are the ones that help you amplify your thinking, not replace it.

My advice is to look beyond features like "one-click generation" and check out a tool's workflow. You'll want a platform that prioritizes human expertise and is built for this new era of search, where accuracy and deep insights are what really matter.

If you refuse to publish AI slop, are tired of fact-checking, and want to lead with your POV, then I’d suggest you try Leaps. It’s the expert-led AI content creation platform I use to create high-quality and high-ranking SEO and GEO content that amplifies my own thinking.

Related:

• 19 AI Tools for Content Creation: Text, Graphics, Video, Etc.
• 11 Clearscope Alternatives (#1 Avoids Copycat Content)