My #1 approach to reaching out to SMEs for content is: This approach has helped us get over 100 positive responses from SMEs. But this isn’t the only approach that...
When SMEs aren’t responding to your collaboration requests, you could: … and so on. There’s a bunch of solutions you could try. But we wanted to hear from professionals who...
I’ve collaborated with 100+ subject matter experts (SMEs) for content and I can tell you one thing for certain: For example, you could interview an “SME” who has a job...
Over the past few months, content leaders from literally everywhere have said: “You need to interview Subject Matter Experts (SMEs) to create really valuable content.” And I agree. Totally. But...
Since 2024 kicked off, I’ve collaborated with about 70 SMEs for content. And I’ll tell you this for free: Getting access to subject matter experts (SMEs) for content is no...
We asked 175 content and marketing leaders: “What’s your biggest challenge in collaborating with internal Subject Matter Experts (SMEs) to create content?” About 90% of them answered with different variations...