Let’s dive into the heart of communication strategy: – announcing good news without resorting to clichés. For many PR pros, “We’re thrilled to announce…” has become as familiar as the...
For years, press releases were the go-to tool in any PR professional’s playbook. But today, many PR experts are realizing that there are more effective alternatives to the traditional press...
PR can often be a minefield. Just one misstep, and you can become the talk of the town for the wrong reasons. A few examples probably crossed your mind already;...
We’ve been using all the classic content marketing tools for years. From Google Docs for writing, Canva for graphics, MailChimp for newsletters, Ahrefs or Semrush for SEO, to HubSpot’s all-in-one...
ChatGPT opened our eyes to a lot of possibilities with AI. From helping us correct grammar errors to structuring and formatting messages and more, the tool has been one of...