I’ve always been an executive of some sort. I started out in 2013 running a freelance writing business. Then transitioned to owning a content agency where I led a team...
In this article… We pull back the curtain on how an enterprise company is currently building their thought leadership program. The company: Hack The Box (HTB) Industry: Cybersecurity Employees: 2700+...
Creating thought leadership content is easy. But distributing comes with a special kind of hard. However, that’s also usually when you don’t have a concrete distribution strategy. In this article,...
My #1 approach to reaching out to SMEs for content is: This approach has helped us get over 100 positive responses from SMEs. But this isn’t the only approach that...
When SMEs aren’t responding to your collaboration requests, you could: … and so on. There’s a bunch of solutions you could try. But we wanted to hear from professionals who...
I’ve collaborated with 100+ subject matter experts (SMEs) for content and I can tell you one thing for certain: For example, you could interview an “SME” who has a job...
Let’s start with what “thought leadership content” is vs. isn’t. First, thought leadership content ISN’T: So, what really is thought leadership content? It’s content created by [or with] subject matter...
Over the past few months, content leaders from literally everywhere have said: “You need to interview Subject Matter Experts (SMEs) to create really valuable content.” And I agree. Totally. But...
About a month ago… I asked my LinkedIn connections a question about thought leadership: Basically, “What does thought leadership mean to you?” And I got several responses. But one thing...
“E-E-A-T content” isn’t a real term. It’s just something I (and many other marketers) use to describe content that shows Experience, Expertise, Authority, and Trustworthiness. We use this term because...