Since 2024 kicked off, I’ve collaborated with about 70 SMEs for content. And I’ll tell you this for free: Getting access to subject matter experts (SMEs) for content is no...
We asked 175 content and marketing leaders: “What’s your biggest challenge in collaborating with internal Subject Matter Experts (SMEs) to create content?” About 90% of them answered with different variations...
Most content leaders I know have tested AI extensively and realized: – it can’t do the job of pro-level human writers or strategists. At best, AI only qualifies as a...