SME Interviews & Insight Extraction

The fastest way to interview experts (without calls) and extract their insights.

Leaps solves the content bottleneck of accessing high-level expertise. It replaces scheduling headaches with a professional async workflow that pulls experiences, POVs, and expertise from your execs, founders, product teams, sales leaders, or external partners — all in their own voice.

No credit card required. And your experts never need to log in.

The Problem

You have access to experts, but extracting their insights is hard

Your subject matter experts (SMEs) have the knowledge you need, but they are busy building product, selling, or leading teams. Current methods aren't efficient and don't fit their schedules.

The Content Bottleneck

You can't publish because you're waiting on a quote or approval from a busy stakeholder.

The Clutter

Gathering responses through Slack threads and email chains is messy and near impossible to track.

The Meeting Burnout

Relying on live Zoom calls for every single insight isn't sustainable for you or them.

“Before, I’d chase people for interviews or dig through meeting transcripts to find usable insights. That was the stressful part.”
— Isioma Ogwuda, Marketing & GTM @ Miden
The Solution

Capture high-level expert insights
without the manual labour

We built a system that stops demanding your expert's time and starts working with it. Leaps allows busy SMEs to contribute their insights on their own time, asynchronously.

Subject: TechCrunch requests your expertise

YourBrand

Hi Jane,
We need your technical insights for this upcoming article:

"The future of serverless architecture"
Answer questions here
Send Request
1

You send the questions (and look professional)

Stop sending messy Slack DMs. Create targeted questions (or let our trained AI Journalist suggest them) and send them in a branded, professional interface. Works for internal teams or external partners.

The Win

You look organized, and the request carries the weight of a formal interview, not a casual favor.

2

They answer on their time (no logins required)

Your expert receives an email. They click one link. They record a voice note or type an answer. That's it.

The Win

No signups. No passwords. They answer while walking the dog. Leaps handles the follow-up nudges for you.

Question 1 of 3

How will this new feature impact enterprise security teams?

Security Feature Deep Dive: Expert Inputs

Responses
Brief
Outline
SJ
Sarah JenkinsVP Engineering
Completed

1. How does this feature impact scalability?

"For one, it eliminates the horizontal scaling bottleneck we saw in Q3. Teams can deploy without worrying about..."
3

You get structured insights (ready for content)

Their voice notes land in your dashboard, transcribed and organized. You can instantly transform those raw insights into high-quality briefs, outlines, or first drafts.

The Win
  • Data-rich Case Studies
  • Technical Blog Posts
  • Sales Enablement One-Pagers

What professionals are saying

Gini Dietrich

Gini Dietrich

Founder, Spin Sucks & Creator of the PESO Model®

Team Use

"I'm a big fan so far..."

Leaps is revolutionizing the way we interact with our subject matter experts (SMEs).

The best part is that it combines your experts' answers and suggests an outline for your content based on their insights. It saves so much time!

Carmen Harris

Carmen Harris

Strategic Communications Partner

Team Use

"As a long-time PR pro, I think you guys have nailed it. Leaps is exactly what we need — 100%."

I like how it makes it easy for me to save time on getting expert insights from my clients... it saves me time from having to do the chase for content responses. And it adds the element of AI that we would previously have an account executive handle.

And the LinkedIn post output was really, really good. It did an outstanding job of capturing the top nine insights that I had. I was actually impressed with the tone. And I think it did an excellent job of matching the insights.

Lindsey Bradshaw

Lindsey Bradshaw

Freelance PR + MarComm

Team Use

"I've been able to implement Leaps with one of the biggest clients"

— and since using Leaps over the last 3 months, I've eliminated every 60-minute "content brainstorm" on our calendar – typically occurring weekly, and 100s of back-and-forth emails.

Tawni Sattler

Tawni Sattler

Ex-Content Marketing Team Lead at Hotjar

Team Use

"[My favourite part of Leaps is] the ease of use!"

It's just simpler and easier for everyone involved. It's probably saving us at least an hour per event [and that's from sending questions to our subject matter experts (SMEs), automating reminders for them, capturing their insights, and turning those insights into SME-driven content briefs and outlines].

Is Leaps Right for You?

We built this for the comms pros and marketers who need access to expertise but hate the manual work. This is for you if:

You want to stop chasing busy experts.

You are tired of sending endless reminders. You want a system that handles the follow-ups for you.

You want to reduce meetings/eliminate meeting burnout.

You can't book a live meeting for every single insight. You want to give your experts a simple way to answer when it fits their schedule.

You want your process to look professional.

Sending a messy Slack DM feels disorganized. You want a branded format that looks impressive to your CEO or clients.

You want to focus on the story, not the transcript.

You are done digging through hours of meeting recordings just to find one usable quote.

You refuse to fake expertise.

You don't want AI to make up thoughts for your leaders. You want to extract their actual stories and opinions.

See how Leaps helps you extract insights and scale expert content