Posts by Victor Ijidola

Using AI in marketing isn’t about letting it take over, it’s about figuring out where it adds real value and where you need a human touch. Here's how to use it well.

In this article, we cover where harsh or bold marketing works, when it doesn’t, how to draw the line between bold and reckless, and how to prep your team (and leadership) to try something riskier.

I’ve hired many ghostwriters in my time as a content agency owner before starting Leaps. And I can tell you from experience; one thing is arguably the most important factor to consider — especially...

"We're thrilled to announce..." has become as familiar as the keyboard on which they type. But here are alternatives according to a comms expert.

For years, press releases were the go-to tool in any PR professional’s playbook.  But today, many PR experts are realizing that there are more effective alternatives to the traditional press re...

PR can often be a minefield. Just one misstep, and you can become the talk of the town for the wrong reasons. A few examples probably crossed your mind already; that’s proof mistakes have...

Shahni Ben-Haim has built an exceptional career in PR by focusing on one thing: Crafting pitches journalists actually care about. And while that may sound basic, it’s what makes or breaks y...

The concept of “no guaranteed media placements” is more than a standard disclaimer in PR. It's ethical practice. It’s PR pros saying the truth as it is. Only advertisers offer guarantees. Yo...

We’ve been using all the classic content marketing tools for years. From Google Docs for writing, Canva for graphics, MailChimp for newsletters, Ahrefs or Semrush for SEO, to HubSpot’s all-in-o...

ChatGPT opened our eyes to a lot of possibilities with AI. From helping us correct grammar errors to structuring and formatting messages and more, the tool has been one of the biggest technolog...

Throughout the past 10+ years, I’ve had to use executive thought leadership to grow my businesses (on and off) — one way or another. Here are some best practices from my journey and other experts.

In this article… We pull back the curtain on how an enterprise company is currently building their thought leadership program.

In this article, we sharing advice from three content marketing leaders on how to do thought leadership marketing with huge success.

My #1 approach to reaching out to SMEs for content is: Find them in an industry community (e.g LinkedIn, Slack) Send a connection request with a note  Include my topic in the note to giv...

What do you do when you encounter unresponsive SMEs? We turned to 5 education and content leaders to share insights from their experience.

I’ve collaborated with 100+ subject matter experts (SMEs) for content and I can tell you one thing for certain: there’s such a thing as right and wrong ways to select SMEs to interview for con...

In this article, I’m partnering with six content leaders and will share their best practices for creating thought leadership content.

Over the past few months, content leaders from literally everywhere have said:  “You need to interview Subject Matter Experts (SMEs) to create really valuable content.” And I agree. Totally....

About a month ago… I asked my LinkedIn connections a question about thought leadership: Basically, “What does thought leadership mean to you?” And I got several responses. But one thing...

In this article, I’ll share how seven marketers (and myself) create E-E-A-T content that drives results for brands and organizations.

There are best practices that often help to enhance SME relationships and ease up the process of getting their insights. We share them here.

In this article, five content leaders share their advice on how to interview subject matter experts (SMEs) for expert-led content creation