Victor Ijidola

Posts by Victor Ijidola

Hi, I’m Victor Ijidola, co-founder @ Leaps, the easiest way to turn expertise into content. I'm also a professional content marketer for B2B and SaaS brands, and my work has been published by Entrepreneur, CXL, Inc.com and many more.

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LinkedIn

The One Type Of LinkedIn Ghostwriter To Hire

I’ve hired many ghostwriters in my time as a content agency owner before starting Leaps. And I can tell you from experience; one thing is arguably the most important factor to consider — especially...

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Public Relations

Should PR Pros Really Not Guarantee Media Placements?

The concept of “no guaranteed media placements” is more than a standard disclaimer in PR. It's ethical practice. It’s PR pros saying the truth as it is. Only advertisers offer guarantees. Yo...

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SME collaborations

How To Reach Out To SMEs & Get Buy-In

My #1 approach to reaching out to SMEs for content is: Find them in an industry community (e.g LinkedIn, Slack) Send a connection request with a note  Include my topic in the note to giv...

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SME collaborations

What To Do When SMEs Are Unresponsive

What do you do when you encounter unresponsive SMEs? We turned to 5 education and content leaders to share insights from their experience.

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SME collaborations

How To Select The Right SMEs For Content

I’ve collaborated with 100+ subject matter experts (SMEs) for content and I can tell you one thing for certain: there’s such a thing as right and wrong ways to select SMEs to interview for con...

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SME collaborations

8 SME Interview Questions That Get Experts Talking

Over the past few months, content leaders from literally everywhere have said:  “You need to interview Subject Matter Experts (SMEs) to create really valuable content.” And I agree. Totally....