Copy.ai vs. Leaps: Which One Produces Better Content Quality?

Comparing Copy.ai and Leaps for content quality is like comparing a general-purpose toolkit to a surgeon's scalpel.

One does many things, while the other is built to do one thing with absolute precision.

As someone in the content space, one of the biggest complaints I’ve heard from marketers, writers, and SEOs about AI is the constant battle against hallucinations and the heavy editing required to fix generic "AI slop."

This is where the core difference between these two tools comes into focus.

Leaps was created by content experts with a human-led workflow that amplifies your thinking with AI, not replaces it. The platform serves those of us who refuse to outsource our thinking to AI.

Copy.ai, on the other hand, was a pioneer in AI writing but has since broadened its scope to become an enterprise Go-to-Market platform, where content creation is just one piece of a much larger automation puzzle.

This difference in philosophy shows up in user feedback. People praise Leaps for its unique approach; for instance, a Leaps user found the experience "so refreshing" because it "prioritizes quality."

On the other hand, recent reviews suggest Copy.ai users are running into issues. One reviewer on Trustpilot said “the quality of the texts generated has become mediocre.”

This contrast isn't accidental. It's a direct result of how each platform's creators built it and for whom.

So, in this article, I'll break down their different approaches to content creation, their ideal users, and their core features.

My goal is to give you a clear picture of which tool will help you create content that stands out, avoids AI slop, builds authority, and actually achieves your marketing goals, rather than just adding to the noise.

Key highlights

Leaps prioritizes quality with a human-led workflow. Its entire process starts by capturing unique insights and points of view from you or your experts with Leaps’ POV interviews. The goal is to amplify human thinking, not just replace it with AI.
Copy.ai focuses on broad GTM automation. Its main strength is automating sales and marketing tasks like CRM enrichment. This focus can distract from the primary goal of creating high-quality content, not overhauling your entire go-to-market engine.
Leaps serves content and comms experts. The platform targets marketers, PR pros, SEOs, and founders who refuse to publish generic "AI slop." It’s for people who want to infuse their content with real expertise and a unique perspective.
Users praise Leaps' UX while criticizing Copy.ai's reliability. Leaps users describe the tool as "refreshing" and "easy to use." On the other hand, recent Copy.ai reviews frequently cite bugs, poor customer support, and what one user on Trustpilot called an "absolute nightmare" of an experience.
Leaps offers a more focused and affordable solution for marketing teams. Its straightforward pricing directly supports content creation. Copy.ai's model, however, gets significantly more expensive for its advanced GTM features, which can isolate individual content creators and smaller teams.

Copy.ai vs. Leaps: A side-by-side look

To make the differences clearer, I’ve put together a quick side-by-side table. This should help you see exactly where each tool shines and who its creators really built it for.

Feature/Aspect	Copy.ai	Leaps
Specific ricing details	Chat: $29/mo \| Agents: $249/mo \| Enterprise: custom	BASIC: $49/mo \| PRO: $99/mo \| PREMIUM: $149/mo
Key strength	Automating entire go-to-market processes beyond just content.	Generating high-quality, expert-led content by amplifying human thinking.
Best for	Large, integrated teams in sales, marketing, and operations needing an all-in-one GTM platform.	Marketers, founders, PR pros, and SEOs who need to create expert-driven thought leadership and long-form SEO/GEO content.
User rating	Mixed. Recent reviews often cite mediocre content and poor customer support.	Positive. Users praise its refreshing workflow and ability to create quality content in their voice.
Top feature	AI Agents & Workflows for automating tasks like sales prospecting and CRM enrichment.	Leaps human POV capture workflow that captures unique insights from you or your experts via voice or text.

The table really highlights the core difference. One is a broad, enterprise-focused platform for automating company-wide processes, while content experts built the other as a specialized tool for their peers.

Feature breakdown: deciding between GTM automation and expert-led content

When you compare tools, the feature list is where the real differences show up. I'm going to walk you through the core features of both Leaps and Copy.ai to help you decide which platform truly aligns with your content goals.

Content quality & hallucinations

When it comes to the final output, Leaps has a significant edge.

Content experts intentionally built the platform for other content professionals, and this background shows in its human-led workflow that tackles the biggest AI frustration head-on: hallucinations and the need for heavy editing.

For example, when creating long-form SEO/GEO content in Leaps, its AI research assistant browses the live web for real-time, accurate data.

This solves the hallucination problem from the start, so you don’t spend hours fact-checking basic information. And it’s for anyone who refuses to contribute to the "AI slop" flooding the internet and wants to create content with thought and care.

In contrast, Copy.ai users frequently complain about poor output quality. Because its process relies more on automation and AI leadership, it can struggle with accuracy. A user on Trustpilot complained that the quality of generated text has become "mediocre."

But Leaps gets you 80-90% of the way to a finished piece, whereas with Copy.ai, you might start with a draft that needs a complete overhaul.

Content generation approach

The core difference between these tools comes down to philosophy. Leaps amplifies your thinking, not replaces it. The entire workflow starts with capturing human POVs and expertise, ensuring you always lead the process.

Whether you’re creating LinkedIn posts for your CEO or a long-form product comparison article like this one, Leaps starts by capturing your insights.

It starts with an AI Journalist to conduct interviews from you or your execs/experts for LinkedIn posts, newsletters or thought leadership articles.

And if you’re creating long-form SEO/GEO content, it also starts with a POV Capture workflow to present the research done for you to get your unique direction, angle, and POV on the topic.

Then it creates a brief and outline that's SEO and GEO optimized and based on your direction before creating a draft.

This makes sure your final draft is original, in your voice, and based on your insights and accurate research.

Copy.ai takes a more automated route. You feed company information into its 'Infobase' and set a 'Brand Voice', and the AI takes the lead from there.

But when there isn't much human input in the creation process, the AI essentially replaces your thinking. This distinction matters if you want to produce content that sounds genuinely human and reflects deep expertise.

Target audience & use case

This philosophical difference naturally leads to two very different target users. Leaps serves marketers, PR pros, founders, and SEO professionals who refuse to compromise on content quality.

They want to use AI effectively but refuse to outsource their strategic thinking.

A Leaps user's mindset focuses on the long game: creating genuinely helpful content that builds authority, ranks, and will continue to perform well in future AI-driven search.

If you’re trying to infuse real human experience into your content, Leaps provides a workflow tailored for that purpose.

Copy.ai, on the other hand, often appeals to users looking for broad automation across their go-to-market functions.

If you prioritize process automation over creating top-tier content that will rank for competitive keywords, you might find its features useful. But for dedicated content professionals, that broad approach can feel unfocused.

Unique feature: Journalist-style Interviews (Leaps)

Leaps’ standout feature is its POV capture workflow, which truly amplifies human thinking instead of replacing it. The platform applies this core workflow to different content types.

For executive thought leadership, an AI journalist uses interview-style questions to pull stories and expertise directly from your subject matter experts.

Imagine trying to get your busy CEO or head of engineering on weekly calls to collect their insights for content. Instead of dealing with the hassle of scheduling/reschedling calls and meeting burnout, you can send an email request for their insights with a Leaps interview link.

They can simply respond with voice notes (immediately transcribed) while on the go, and Leaps turns that into the different types of content you want to create…without them ever having to sign up.

As a Leaps user put it, "I love, love, love how it's actually very similar to how I work with executives too. Other tools don't do that. It's like an AI tool that operates how humans do with the journalist questions that pull out my insights for the content."

This process puts the Leaps philosophy into practice: an expert-led tool that makes the human, not the AI, the star of the show.

Unique feature: GTM automation suite (Copy.ai)

Copy.ai also has a unique feature: a full GTM Automation Suite. This suite automates processes like sales prospecting, inbound lead processing, and CRM enrichment.

For sales and operations teams, these AI agents and workflows can be quite powerful.

But content creators won't find this feature particularly useful. Copy.ai built it for a different job-to-be-done.

While you can layer content creation into these automated workflows, the output still suffers from the same quality issues mentioned earlier.

This completely AI-led process requires significant editing and fact-checking. So, while it’s a clear advantage for a sales team trying to automate outreach, it doesn't solve the core challenges marketers and SEOs face when producing high-quality, authoritative content.

Pricing

When you look at pricing, the different priorities of the two platforms become even clearer.

Leaps presents a more affordable and focused solution for marketers, SEOs, and founders who need to create great content. Its plans are straightforward, ranging from $49 to $149 per month.

Copy.ai, while it has a low entry point, is clearly moving toward a complex and expensive enterprise model. To access its advanced GTM features, prices jump from $249 to custom pricing for enterprise customers.

This structure effectively isolates users focused only on content, making it a poor value proposition for that specific need.

While Leaps also offers custom pricing for larger agencies and teams, its core plans remain accessible and focus on its primary function: high-quality “anti AI slop” content creation.

Platform & user experience

The user experience often reflects the builders' intentions. Leaps’ platform is simple, straightforward, and easy to use, with little to no learning curve.

It feels like people who create content for a living built it, and users seem genuinely excited by the workflow. One Leaps user said “For writers, communicators, and marketing professionals: this is what I've been looking for. It helps you create content that actually sounds like you know what you're talking about.”

On the other hand, recent user reviews for Copy.ai tell a story of frustration. Users on Trustpilot have described the platform as an "absolute nightmare," citing a "buggy" interface and "unresponsive" customer support.

This difference in sentiment tells a clear story. Leaps empowers its users with a smooth, intuitive experience that serves a specific purpose. In contrast, many Copy.ai users report wasting time battling technical issues and a lack of support, which gets in the way of doing any serious work.

FAQs: Copy.ai vs Leaps

You probably have a few specific questions floating around. Let's tackle them directly to help you get the clarity you need.

Which tool is better for high-quality SEO/GEO content?

Leaps is the ideal choice for creating high-quality SEO and GEO content that doesn’t hallucinate or require heavy editing. Its creators designed the entire workflow to produce genuinely helpful long-form articles that avoid the generic "AI slop" that now floods the internet.

Leaps serves people who refuse to just churn out hundreds of articles because AI can. It focuses on a human-led, AI-assisted process to create content grounded in real expertise, deep research, and human thinking, which is exactly what you need to rank and stay ranked in the long run.

Is Copy.ai or Leaps more affordable for content creators?

For marketers, SEOs, and founders focused purely on content, Leaps is the more affordable and targeted solution. Its pricing is straightforward and centered on content creation workflows.

Copy.ai, on the other hand, is shifting its focus toward the enterprise market. While it has a lower-priced entry plan, its more powerful go-to-market features get very expensive. This isolates many individual creators and smaller teams who don't need a full GTM automation suite.

Why do users complain about Copy.ai's content quality?

The complaints often come down to its core approach. Copy.ai uses a method where the AI takes the lead. Its primary goal involves broad automation across sales, marketing, and ops, so content creation becomes just one piece of that puzzle.

When a process has minimal human input, you run into issues. Many marketers complain about hallucinations and the need for heavy editing with AI tools, and that's a risk here. And this risk is real, as many users complain about this too.

How does Leaps get unique expert insights into its content?

Leaps uses a "human-led, AI-assisted" workflow. Instead of asking you to fill a database, Leaps uses an AI journalist that conducts interviews to capture unique POVs, stories, and expertise directly from you or your executives and other subject matter experts.

Leaps vs. Copy.ai: choose your content philosophy

When I look at these two platforms, I see more than just different feature sets. I see two fundamentally different philosophies on how to use AI to create content. The decision between them really comes down to what you believe AI's role should be in your workflow.

I’d point you toward Copy.ai if you’re part of a larger enterprise team that needs an all-in-one platform to automate your entire go-to-market motion.

The platform works well for sales, marketing, and operations teams working together, with content creation as just one piece of a much bigger automation puzzle.

Its value lies in connecting your CRM and enriching sales data, where content quality might fall second to speed and integration. Just be ready to do some heavy editing and fact-checking.

But Leaps stands out as the clear choice for marketers, communicators, founders, and SEOs who refuse to publish the kind of generic "AI slop" that’s all over the internet.

Leaps serves those who want to use AI to amplify human thinking, not replace it. So if your goal is to build real brand authority and prepare for the future of AI search by creating content grounded in genuine expertise, Leaps provides a specialized workflow for that.

The choice really depends on whether you want the AI to lead the process or if you want to lead the AI.