9 Best Long-Form AI Writers for Content Marketing & SEO

The AI writing market is going through a big shift right now.
It’s not just a split between different tools, but between two very different ways of working.
Most tools you’ll find use a "one-click" workflow where you give a prompt and get a full article back.
But now, we're seeing tools (like Leaps) that make you bring your own points of view (POVs) and expertise to the table first before AI starts writing.
This guide will help you figure out which approach and which tool is the right fit for your goals.
I picked these tools based on what I think matters most for marketers today: human-in-the-loop features, research and data integration, content repurposing ability, and supported content formats.
Long-form AI writers: a quick comparison
Name | Key Benefit | Best For | Pricing |
An anti-AI slop, expert-led content creation tool for long-form content that doesn’t write a word until it clearly understands your POV for each part of your content, your voice, and has done the research and fact-checking to support your points. | Marketers, SEOs, founders who refuse to publish AI slop and want to create high-quality, long-form SEO/GEO and thought leadership content that isn't generic. | Basic: $49/month | |
A comprehensive marketing suite with strong templates for generating quick first drafts. | Automating content creation for marketing campaigns and maintaining brand consistency. | Pro: $69/month | |
A workflow automation tool for sales and marketing teams that also offers long-form content creation. | Go-to-market (GTM) teams and marketers needing short-form copy and workflow automation. | Self-serve: $29/month | |
An all-in-one content platform with strong SEO features like competitor analysis and internal linking. | Quickly producing a high volume of SEO-optimized articles. | Lite: $49/month | |
A straightforward tool for overcoming writer's block and quickly generating full-length posts. | Bloggers and content marketers who want to generate full-length posts with built-in SEO tools. | Creator: $49/month | |
A highly affordable AI writer for creating commercial copy and initial drafts, with features for long-form. | Short-form content, ad copy, and generating initial drafts on a budget. | Free: $0/month | |
A top choice for writers needing to analyze, summarize, and iterate on large documents with a human-like tone. | Long-form content creation, content marketing & SEO, and technical writing. | Free: $0/month | |
The best AI writer for marketers already in the Google Workspace ecosystem, great for research with its large context window. | Content marketers and SEO specialists creating long-form content and performing deep research. | Free: $0/month Google AI Pro: $19.99/month Google AI Ultra: $249.99/month | |
The most versatile and powerful general-purpose AI, capable of handling any long-form task with custom workflows. | Content marketing, SEO content creation, and drafting articles and blog posts. | Free: $0/month Plus: $20/month |
The 9 best long-form AI writers for marketers
Now, let's break down each tool. We'll get into its unique features, what it does best, and where it fits in your content strategy. This should help you make a good decision based on what you actually need.
1. Leaps: Best for expert-led long-form content that avoids "AI slop"

If you're tired of the generic, soulless content that a lot of AI writers churn out, Leaps is the tool you've been looking for.
I see it as the ultimate "anti-AI slop" platform because its entire workflow puts human expertise first.
It’s designed to create expert-led long-form articles that are perfect for SEO, middle-of-funnel guides, and thought leadership.
Here’s what makes it different. Leaps won’t start writing until it’s 100% clear on the points of view (POVs) you want to share. Instead of just taking a simple prompt, it interviews you or your subject matter experts to capture your unique insights and direction for the content
For example, if you want to write a detailed:
- comparison article on "Jasper AI vs Rytr: My Findings, User Reviews, Pros & Cons," OR
- product alternatives piece on "11 Jasper Alternatives (#1 Writes Zero AI Slop)" OR
- how-to article on "How To Use AI For Content Writing Without Sacrificing Quality"
... and so on, Leaps has pre-made customizable workflows for these types of content (and more), but will first gather insights from you or your in-house experts.

Its AI research agent will also do live research to find real-time data and fact-check them to back the claims and POVs in your draft. This makes sure the content has a unique, defensible angle and is credible.
Key Features of Leaps
- Human-first workflows: It builds every piece of content on a foundation of original human expertise, not just a generic prompt. For me, this is a must-have for creating quality content.
- Journalist-style voice interviews: The platform uses guided questions to pull unique insights from you or your experts, which become the core of your article.
- AI research assistant: I think this is a fantastic feature because it pulls accurate, live data from the web to back up your claims and fact-checks information before writing.
- Anti-AI slop, expert-led content creation in multiple formats: You can create long-form SEO & GEO content, thought leadership articles, newsletters, LinkedIn posts, etc. from your insights captured.
- Saved writing style: Analyzes your past writing and brand guidelines to ensure all new content consistently matches your brand’s unique voice.
- Expert-led AI outline generator: Creates a unique, detailed brief and outline based on research and your specific POV and direction.
- Voice-to-text options: It makes it super easy for you or your busy experts to share their thoughts just by talking, which the platform then transcribes.
- Team collaboration: It supports unlimited team members, making it ideal for all team sizes from solo marketers to agencies and marketing teams.
Pros of Using Leaps
- Creates truly original content by putting human insights before generic AI.
- Saves you a ton of time by automatically creating an outline/brief from interview answers.
- Significantly reduces editing time because the draft is built from your POV and approved outline.
- Eliminates AI hallucinations by using a real-time, fact-checking research assistant
- It’s versatile enough for different long-form content, from SEO articles to deep-dive guides without losing context.
- It's easy to use with little to no learning curve; I know it was built by content experts for content experts.
- Guarantees your POV is the star of the show in the final article.
- It makes sure your final content respects your expertise and brand voice.
Cons of Using Leaps
- The human-led process is more involved than "one-click" AI generators, as it requires your input and direction upfront.
- May be less suited for users who want to completely outsource their thinking and have AI generate ideas for them.
Pricing for Leaps:
- BASIC: $49/month
- PRO: $99/month
- PREMIUM: $149/month
- Custom Plan: Contact for pricing
- You can save 20% with annual billing.
Related:
- 9 AI Tools for Human-Sounding B2B Marketing Content
- 12 Best AI Tools for Content Agencies (Reviews, Pricing, Features, Etc.)
2. Gemini: Best for deep research within a custom workflow

From what I've seen, Gemini is a powerhouse because it has what is likely the biggest context window on the market. This makes it an incredible research assistant.
If you’re a marketer who needs to analyze large documents and datasets, Gemini is great for that.
But there's a trade-off. Gemini gives you a powerful engine but no roadmap. You have to build your own workflows from scratch, which means a lot of trial and error to get the quality you want.
One Product Hunt reviewer mentioned its practical output helps them move forward, but another said its prompt consistency is hit-or-miss, calling it a "good backup, but not my go-to."
This really shows how much hands-on effort it requires.
For example, you could upload three industry reports and a competitor's whitepaper into Gemini to create a guide on "The Future of B2B SaaS Marketing."
It can synthesize all of that, but you'll need to develop your own process to turn that research into a structured article.
In my own experience, I've also seen it pull data that isn't 100% accurate, so you absolutely have to fact-check everything it produces.
Key Features of Gemini
- Extended context window: It analyzes large documents like PDFs and spreadsheets, using what is likely the largest context window on the market.
- Deep Research feature: I find this feature really useful. It synthesizes information from multiple sources to give you a comprehensive overview of a topic.
- Multimodal understanding: The tool processes text, images, audio, and video to generate more creative and informed content.
- Google Workspace Integration: It connects seamlessly with tools like Google Docs and Gmail, making it a practical assistant for anyone in that ecosystem.
- Drafting and refining documents: The platform offers solid tools for adjusting the tone and style of your articles after the initial draft.
Pros of Using Gemini
- It's excellent for deep research thanks to its massive context window.
- Its seamless integration with Google Workspace makes for an efficient workflow.
- The strong multimodal capabilities allow for creative and varied inputs.
- It provides practical, fast output for tasks like summarizing and brainstorming.
- The platform has a clean, user-friendly interface.
Cons of Using Gemini
- You have to invest a lot of time building and refining your own workflows from scratch.
- Its output quality can be inconsistent and feel less polished than its competitors.
- The information it provides can be inaccurate, requiring you to do rigorous fact-checking.
- Its prompt consistency is often hit-or-miss.
Pricing for Gemini:
- Free: $0/month
- Google AI Pro: $19.99/month
- Google AI Ultra: $249.99/month
- Google AI Pro comes with a 1-month free trial.
3. Jasper: Best for a comprehensive marketing toolkit

Jasper is a marketing suite that goes beyond just writing long-form articles. It’s built to help teams with a wide range of content tasks, but it’s important to see what recent user reviews say about its long-form output.
While Jasper was an early leader in the AI space, some users now find its content can feel a bit generic. As one user on Reddit put it, the content can feel "templated and a bit robotic."
Another user mentioned that the output "always sounds so generic now."
This makes it a better fit for marketing teams who are okay with doing heavy editing and just need a versatile toolkit to generate first drafts and repurpose content quickly across different formats.
For me, the Brand Voice and Style Guide is a standout feature. I think anything that lets you guide the AI with your own credible context, rather than having it invent ideas, is always helpful.
You can upload your style guide and product catalogs, which helps Jasper produce more accurate, on-brand content.
Key Features of Jasper
- Brand voice and style guide: This feature creates a consistent tone by learning from your existing content and brand guidelines.
- Knowledge base: It lets the AI access specific company or product information for more accurate, on-brand content.
- Content repurposing: This tool quickly adapts existing long-form content into different formats like social media posts or emails.
- Audience Definition: It tailors content to specific customer personas that you define within the platform.
- Long-form templates: The platform provides structured templates for various article types like listicles, how-to guides, and opinion pieces.
Pros of using Jasper
- It offers a suite of marketing tools that go beyond just long-form writing.
- The Brand Voice feature helps make sure content is consistent with your company's style.
- Its strong content repurposing capabilities create multiple assets from a single article.
- The platform is helpful for generating quick first drafts to get over writer's block.
- Its Knowledge Base feature helps produce more accurate and context-aware content.
Cons of using Jasper
- User reviews suggest its long-form content can sound "generic" and "robotic."
- The tool may require heavy editing to get articles ready for publication, especially for SEO.
- Some users feel there's been a decline in long-form output quality compared to older versions.
Pricing for Jasper:
- Pro: $69/month
- Business: Custom pricing
- You can save approximately 20% with annual billing.
Related:
- Jasper AI Pricing, Features, & Reviews: Is It Worth It?
- Jasper vs. Copy.ai vs. Leaps: Which AI Writer Is Best for You?
4. Claude: Best for human-like writing and long-form document processing

When it comes to AI writers that just get the nuances of human language, Claude is a serious contender.
From my perspective, it’s a top choice for writers because it produces content that sounds genuinely human.
I also like that it has a massive context window, which is perfect for bigger projects. If you need to summarize a dense, 40-page whitepaper into a blog post, Claude can process the entire document at once to grasp the full context.
The output quality is impressive, and other users have noticed it too. One reviewer on Reddit said, "I particularly like how Claude deals with long-form text... it quickly goes through it, makes the edits, and outputs a markdown-formatted text.” They also said, “I've found Claude to have a significantly more human-like approach."
Just remember that the more specific you are with your prompts, the better your results will be.
Key Features of Claude
- Large context window: It handles and remembers information from very long documents, which is ideal for in-depth projects.
- Open-source Skills: I've heard great things about this feature. It lets you give Claude specific expertise, like your brand’s voice, which it then remembers for more consistent output.
- Artifacts feature: This feature puts content like formatted text or code into a separate preview window, so you can review, edit, and download it right away.
- Human-like text generation: It produces writing with a natural tone, meaning you'll spend less time editing to make it sound less like a robot.
- Technical documentation analysis: Claude is excellent at understanding and summarizing complex or technical long-form content.
- Web search integration: It can pull current information from the web to make sure your content is accurate and up-to-date.
Pros of using Claude
- It's exceptionally fast at processing and editing very long documents.
- The writing style feels natural and human-like, which cuts down on heavy editing.
- The "Skills" feature helps maintain consistency for specialized writing tasks.
- It has strong capabilities for summarizing and analyzing dense, technical material.
- The platform outputs well-structured, formatted content that’s easy to work with.
- It’s versatile enough for both creative writing and technical analysis.
Cons of using Claude
- Your output quality really depends on how clear and specific your prompts are.
- It might require more manual guidance for specific SEO workflows compared to dedicated tools.
- As a generalist tool, it doesn't have the built-in marketing templates that other platforms offer.
Pricing for Claude:
- Free: $0/month
- Pro: $20/month
- Team: $25/user/month
- Annual billing options are available for savings.
Related: 9 Best Claude alternatives for Writing (#1 is Anti-AI slop)
5. Writesonic: Best for an all-in-one content platform with strong SEO/GEO features

If you're looking for a tool that's more like a complete content creation suite, Writesonic is one you should check out.
I see it as an all-in-one platform built for teams that need to produce a high volume of SEO/GEO-optimized articles quickly.
Its strength is in combining writing with a solid set of built-in SEO tools. The user-friendly interface also makes it incredibly fast.
In fact, one Capterra review mentioned generating over 30 high-quality SEO articles in a single afternoon. That's the kind of speed we're talking about, which is a huge plus when you're on a tight deadline.
A word of caution, though. When you focus on speed, you end up sacrificing quality which some users have also complained about.
Key Features of Writesonic
- Internal linking: This is a feature I really like. It automatically suggests and adds relevant internal links in your articles, which is fantastic for improving site structure and SEO.
- Real-time competitor analysis: It analyzes top-ranking articles for your target keyword and gives you insights on what topics to cover.
- AI Article Writer 5.0: This tool generates long-form, SEO-optimized articles from a single topic or keyword.
- Fact-checking features: This helps you verify the accuracy of data and claims within the content it generates.
- Source citation: It can provide citations for information it pulls from external sources, which helps add credibility to your articles.
- Long-form writer and AI templates: The platform offers powerful and easy-to-use templates for generating structured articles.
Pros of Writesonic
- The internal linking feature automates a time-consuming SEO task.
- It integrates a strong suite of SEO and GEO tools directly into the writing workflow.
- Users consistently report that the platform is extremely fast and easy to use.
- Its all-in-one nature brings multiple tools together into a single platform.
- It’s effective for producing a high volume of content without a steep learning curve.
Cons of Writesonic
- According to one reviewer, the AI-generated content can require significant human editing, which can be time-consuming.
- Another user, Tobi Cyprain, noted that the output can sometimes ignore the specified tone of voice and just rewrite ideas from other ranking articles.
Pricing for Writesonic:
- Lite: $49/month
- Standard: $99/month
- Professional: $249/month
- Advanced: $499/month
- Enterprise: Custom Pricing
- You can also save 20% with annual billing.
Related: 9 Best Writesonic Alternatives for Content Writing (With Reviews)
6. Copy.ai: Best for automating GTM workflows

I think of Copy.ai as a workflow automation tool for sales and marketing teams first, and a long-form writer second.
It's built to help you automate your entire go-to-market process, from enriching leads to personalizing outreach emails.
This focus on workflow is clear in user feedback. For instance, a Reddit reviewer said, "Where Copy.ai really shines is in short-form sales copy and idea generation... it's a powerhouse for quick, compelling marketing snippets."
But for long-form, you’ll likely need to do some heavy lifting. As another user noted, "copy ai is fine for speed but don't expect it to win seo wars out of the box."
Imagine your sales team needs to follow up with webinar prospects. You could use Copy.ai to automatically enrich that list, then generate personalized emails for each person. This is where it really shines.
Key Features of Copy.ai
- Workflow automation: It automates entire GTM processes, from lead enrichment and data scraping to creating personalized outreach campaigns.
- Blog post wizard: A feature I find interesting is its guided tool designed to help you create a full-length blog post from an outline to the final draft.
- Integrations: The platform connects directly with CRM and GTM platforms like Salesforce, HubSpot, and Zapier to streamline your workflows.
- 90+ tools & templates: It offers a wide array of pre-built templates for short-form content, including social media posts, ad copy, and product descriptions.
- Chat interface: The tool provides a conversational AI chat to brainstorm ideas, generate outlines, or create drafts for various content types.
Pros of Using Copy.ai
- It's excellent at automating sales and marketing workflows, saving your team a lot of time.
- It has strong capabilities for generating high-quality, short-form sales and marketing copy.
- The platform is a powerful tool for brainstorming and quick idea generation.
- Its Blog Post Wizard offers a structured process for creating long-form content.
- It integrates with key platforms in the sales and marketing tech stack.
Cons of Using Copy.ai
- Its long-form content often requires heavy human editing to be competitive for SEO.
- The raw AI text can be generic and detectable by AI content detectors.
- It's primarily a workflow tool, so its long-form writing features aren't as advanced as specialized tools.
Pricing for Copy.ai:
- Self-serve: $29/month (Save 20% with annual billing)
- Enterprise: Custom pricing
Related:
- 9 Copy.ai Alternatives for SEO and GEO Content
- Copy.ai vs. Leaps: Which One Produces Better Content Quality?
7. ChatGPT: Best for versatile, custom AI workflows

ChatGPT is about as close to a household name as you can get with AI.
I see it as a powerful and versatile general-purpose tool that can handle pretty much any long-form writing task you throw at it. It’s a fantastic starting point for brainstorming, outlining, and drafting.
But there’s a catch. Because it’s a generalist, you’ll need to build a specific workflow for exactly what you want.
From my experience with these kinds of models, you should expect to do a lot of trial and error to get the quality you need.
This approach is best for marketers who want total flexibility. For example, you could build a custom GPT trained on your company’s case studies.
It could then help you draft customer success stories or technical blog posts that are already informed by your internal knowledge.
For me, two features really stand out: its multimodal capabilities and the option to create your own GPTs. Being able to give the AI text, images, and voice inputs opens up a lot of creative doors.
And building custom GPTs means you can tailor it for very specific writing tasks.
Key Features of ChatGPT
- Access to advanced AI models: You get to use the latest models from OpenAI, like GPT-4o, which are at the forefront of text generation.
- Customizable GPTs: You can create your own special versions of ChatGPT, giving them specific instructions and knowledge to handle your unique needs.
- Multimodal capabilities: It can understand and create content from a mix of text, images, and voice, which gives you a lot more flexibility.
- Brainstorming and outlining: It's excellent for coming up with creative ideas and building detailed outlines for an article before you start writing.
- Code generation and analysis: It can also write and check code, which is super useful if you’re creating technical blog posts or documentation.
Pros of using ChatGPT
- It’s incredibly versatile and can handle a huge range of long-form content types.
- You get access to some of the most advanced AI models on the market.
- Custom GPTs let you personalize the tool to fit very specific workflows.
- Using images, voice, and text as inputs can spark new and creative content ideas.
- It’s one of the best tools out there for ideation and structuring complex articles.
Cons of using ChatGPT
- It doesn't come with the specialized, pre-built workflows you'd find in a dedicated long-form AI writer.
- Getting consistent, high-quality results requires a lot of your own effort and experimentation.
- The learning curve for building effective workflows can make it less efficient than more structured tools.
Pricing for ChatGPT:
- Free: $0/month
- ChatGPT Plus: $20/month
- ChatGPT Team: $30/user/month (or $25/user/month billed annually)
8. WordHero: Best for quickly generating long-form blog posts

I see WordHero as a straightforward and effective tool for its main audience: bloggers.
If you need to quickly generate full-length posts and get past writer's block, this is a solid choice.
It’s designed to take you from a title to a full draft efficiently. You could use WordHero’s one-click feature to generate an initial draft for an "Ultimate Guide to Cold Email Outreach." From there, you can jump into its editor to refine and expand it.
What I like is the Long-Form Editor with its built-in Keyword Assistant. It creates a dedicated workspace for you to write, edit, and optimize your article all in one place. It’s no wonder some users rave about its ability to produce long articles.
One user shared, "I have written articles over 2,000 words long with minor editing... It saves me hours every time I use it."
Another blogger mentioned that watching a demo of a 1,000-word post being written was enough to sell them on the tool.
I’d just add a word of caution here: one-click generators sound fine at first glance, but it usually means outsourcing your thinking to AI and ending up with generic content. So you have to spend significant time editing to add human POVs and expertise to it.
Key Features of WordHero
- Long-form editor with keyword assistant: This gives you a dedicated space for drafting articles while using built-in tools to optimize for keywords.
- One-click blog posts: You can generate a complete article draft from just a title, which drastically speeds up the initial writing.
- WordHero chat with wizard mode: This feature provides a guided, step-by-step chat experience that walks you through the content creation process.
- Adapts to writing voice: The tool learns from your writing style to generate content that better aligns with your unique brand voice over time.
- Extensive language support: It writes content in 108 different languages, which is great for a global audience.
Pros of Using WordHero
- It excels at producing long-form content, with users successfully creating articles over 2,000 words.
- The intuitive long-form editor is often highlighted as its strongest feature.
- The tool effectively helps bloggers overcome writer's block and speed up content production.
- Its built-in SEO keyword assistant lets you optimize content as you write.
- It offers a simple, straightforward workflow designed with bloggers in mind.
Cons of Using WordHero
- It's less focused on short-form copy for social media or ads compared to other tools.
- While it generates a lot of content, you'll still need to edit for polish and fact-checking.
Pricing for WordHero:
- Creator Plan: $49/month
- Infinity Plan: $99/month
- You can get a discount with annual billing.
9. Rytr: Best for commercial copy and initial drafts

If you're looking for a highly affordable AI writer that gets the job done for commercial copy and first drafts, Rytr is a solid pick.
It's especially good at churning out short-form content like ad copy and social media posts quickly.
As one reviewer put it, "The first thing I noticed about Rytr was how geared it was for more commercial writing applications."
While it's not primarily built for writing a 2,000-word article in one go, it does have a "per-section writer" feature. This lets you build a long-form article piece by piece. It works, but the final article might need some extra editing to make sure it has a consistent flow.
Personally, I think its SEO tools for SERP analysis are a standout feature. They give you just enough data to guide your content creation.
But, Rytr can fall short on more creative stuff. Some users find the output can be a bit stilted and struggles to maintain your style.
Key Features of Rytr
- SEO tools for SERP analysis: This is the feature I find most useful. It helps with basic keyword research, which is great for guiding the direction of your content.
- Over 40 use cases and templates: It offers a wide range of structured templates for specific commercial writing tasks like emails, ads, and social media posts.
- Support for over 20 writing tones: You can quickly adjust the tone with the click of a button to better match your brand voice.
- Per-section Writer: This feature lets you generate content for an article section by section, which you can then use to construct a full long-form piece.
- Chrome extension: Rytr integrates directly into apps like WordPress and Gmail, which helps streamline your workflow.
- Built-in plagiarism checker: It checks the originality of the content it generates before you publish.
Pros of using Rytr
- It's highly affordable, with a generous free plan and very competitive paid tiers.
- The tool is excellent for generating short-form commercial copy very quickly.
- It streamlines content creation with a wide variety of templates.
- It has a simple interface for guiding the writing tone with one click.
- The platform includes basic SEO tools to help inform your content direction.
- Its Chrome extension integrates directly into your existing workflows.
Cons of using Rytr
- The tool struggles to maintain style and context from previously written sections.
- Its generated sentences can sometimes sound stilted or unnatural.
- The platform is less suitable for creative, nuanced, or polished long-form articles.
Pricing for Rytr:
- Free: $0/month
- Unlimited: $9/month (or $7.50/month when billed annually)
- Premium: $29/month (or $24.16/month when billed annually)
Related: Jasper AI vs Rytr: My Findings, User Reviews, Pros & Cons
Factors to consider when choosing a long-form AI writer
There's a split happening in the AI writing market. Most tools today take a "one-click" approach, promising a full article from a single prompt.
But a new approach is popping up, one that focuses on using AI to amplify human expertise.
The choice between these two will define your content workflow. Based on my experience, I believe the best tools are the ones that act as a partner, not just a generator. Let's look at the key factors to consider.
1. Prioritize human-in-the-loop features
The biggest risk with AI writers is ending up with generic, robotic content that sounds like a summary of Google's front page. The best tools prevent this by putting your unique expertise at the center of the process.
For me, it's critical that any tool I pick lets me direct it with my own points of view. You want features that let you inject your knowledge before and during the writing process.
This is the difference between a tool that assists you and one that just creates more noise. As we heard from that Reddit user about Jasper, the output can feel "robotic."
In contrast, tools built around human input feel different. As one Leaps user praised, "The posts are literally based off of what I've told it from the interview. And it's so refreshing." It’s about finding a tool that helps you create something truly original.
2. Evaluate research and data integration capabilities
Your credibility is on the line with every article you publish. An AI writer that makes up facts or pulls from outdated sources is a huge liability.
You need a tool that integrates with the live web and has built-in fact-checking. Without this, you're forced to spend hours manually verifying every single sentence.
Imagine writing an article on cybersecurity trends. A tool without live data might pull stats from two years ago, making your piece irrelevant.
In my own experience with some generalist models, I've run into issues where the tool pulls data that isn't 100% accurate. This is why features like real-time competitor analysis and source citations, which you can find in tools like Writesonic and Leaps, are so valuable.
3. Analyze the workflow and supported content types
The right tool needs to fit your team's goals and workflow. Are you trying to produce a high volume of SEO articles quickly, or are you focused on creating in-depth, expert-led thought leadership?
Some tools are built for speed, while others have a more deliberate workflow designed for quality. For example, that Writesonic user generated over 30 SEO articles in an afternoon, which shows a workflow built for volume.
But with powerful, unstructured tools like Gemini, you have to build your own workflow. It often requires a lot of trial and error. You need to decide if you have the time to create your own processes or if you need a platform with a guided, pre-built workflow.
4. Assess content repurposing and multi-format capabilities
A great long-form article is more than just a blog post; it's a strategic asset. The most efficient AI platforms help you maximize that asset by making it easy to repurpose for different channels.
You're not just looking for an article writer, you're looking for a content engine. After writing a 2,000-word pillar page, you shouldn't have to start from scratch for your social media campaign.
The best tools help you turn that core content into LinkedIn carousels, newsletter blurbs, or even video scripts. This saves an incredible amount of time and keeps your message consistent. Look for features like Jasper's "Content Repurposing" tool or platforms like Leaps that create multiple formats from a single source of expert insight.
Frequently asked questions about the best long-form AI writers
What’s the difference between a one-click AI writer and a human-first AI writer?
A "one-click" writer is all about speed. You give it a simple prompt, like a title, and it generates a full article. The main goal here is volume.
A human-first tool works differently. Tools like Leaps, for example, have a workflow that makes you input your own points of view (POVs) before the AI starts writing. This ensures the final article is built around your unique, original expertise.
Should I use a general-purpose AI like ChatGPT or a dedicated long-form writing tool?
It really depends on how much work you want to do upfront. General-purpose tools like ChatGPT or Gemini are incredibly powerful, but you have to build your own workflow from scratch. From my experience, it takes a lot of trial and error to get the quality you need.
Dedicated long-form writers often come with ready-made workflows for specific marketing tasks. They might have built-in features for SEO, competitor analysis, or creating specific article formats, which can save you a ton of time.
How can I ensure the factual accuracy of AI-generated content?
This is a big one. Some tools are building in features to help with this. Writesonic and Leaps, for instance, have fact-checking capabilities or AI research agents that pull live data from the web to back up claims.
For other tools, you have to be more careful. In my own experience with a tool like Gemini, I've seen it pull data that isn't 100% accurate. So you might end up doing a lot of manual fact-checking yourself.
Can an AI writer truly match my brand’s unique voice?
Some tools, like Jasper, have specific features for this, like their Brand Voice and Style Guide. But I believe the most important factor is how much control you have over the input.
Ultimately, any tool you pick should allow you to direct it with your own POVs. The goal is to avoid letting the AI invent ideas out of thin air. When your own expertise is the foundation, the brand voice follows much more naturally.
Key takeaways
- Key takeaway #1: The biggest difference in the market is the workflow. It's a choice between one-click automated articles and human-led processes that require your points of view before the AI starts writing.
- Key takeaway #2: Expert-led tools like Leaps are positioning themselves as the "anti-AI slop" solution. They create original content by building the entire article around insights they capture from your experts.
- Key takeaway #3: Powerful generalist AIs like Gemini and ChatGPT are great, but you have to build your own workflows from scratch. This usually means a lot of trial and error to get the quality right.
- Key takeaway #4: Some users feel that legacy tools like Jasper now produce long-form content that can sound generic, making them better for getting first drafts done. As one Reddit user noted, the output can feel a bit "robotic."
- Key takeaway #5: For me, the most important feature is one that lets you guide the AI with your own POVs instead of letting it make things up out of thin air.
- Key takeaway #6: Tools like WordHero and Writesonic are focused on specific jobs, like helping bloggers beat writer's block or churning out a high volume of SEO articles quickly.
Choosing your workflow, not just your tool
The best tools don't replace you; they amplify your expertise.
So before you commit, define your main goal, whether it’s cranking out SEO articles or publishing high-quality thought leadership.
The right tool is simply the one that best supports that workflow.
Now, I’d recommend you go back through this list and start a free trial with the tool whose core philosophy best matches your own.
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Victor Ijidola
Hi, I’m Victor Ijidola, co-founder @ Leaps, the anti-AI slop expert-led AI content creation platform that helps you create expert-led content with AI that amplifies your thinking, not replaces it. I'm also a professional content marketer for B2B and SaaS brands, and my work has been published by Entrepreneur, CXL, Inc.com and many more.