11 AI Tools for SEO and AEO (Prices, Features, Reviews, Etc.)

Search has changed so much with AI in the picture.
And to stay ahead, you need the right tools.
So in this article, I'll cover some of the best AI SEO and AEO tools I've seen, from specialized AI visibility tools to all-in-one SEO content platforms.
But I think it's important to be honest here: we're still in the early days.
The major LLMs haven't released a single source of truth on how they mention brands, so a lot of these tools are working with estimates.
One reviewer on Reddit put it perfectly, saying it can feel like "shooting in the dark." So, you'll want to use them with that in mind.
To help you navigate this, I’ve organized this list based on what each tool is best for, focusing on its features for traditional SEO and the new world of Answer Engine Optimization (AEO). Let’s get into it.
Key highlights
Before we jump into the tools, I want to share a few key takeaways. Keeping these points in mind will help you choose the right platform and set a strategy that actually works.
- From my experience, the future of search isn't just about traditional SEO anymore. AEO and GEO are the new essentials for marketers who want to stay visible in AI answer engines.
- When it comes to content, the most effective approach I’ve found is "human-led, AI-assisted." You should prioritize tools that amplify your expertise, which helps you avoid generic "AI slop" and ensures your content quality is high.
- In the era of AI search, specificity wins. You need to create content that's highly specific to the problem it solves. This precision is what will match the intent of people using AI engines.
- I recommend using AI-led content generators with caution. Platforms that focus on speed often require heavy editing to fix hallucinations and add human insights. For example, some users note that tools like Writesonic can have an "AI stiffness" that feels robotic.
- Remember that AEO and GEO data is still based on estimates. The major LLMs haven't released a single source of truth, so treat the insights from these tools as directional, not absolute.
- The industry is evolving fast. Legacy SEO giants like Semrush and Ahrefs are now adding AEO and GEO features, which really validates this shift and gives teams more options.
Quick comparison: find your perfect AI SEO tool
To give you a quick lay of the land, I've put together a table summarizing the tools we'll cover. This should help you spot the ones that fit your needs and budget before we get into the details.
Tool | Key benefit | Best for | Pricing |
An anti-AI slop content creation tool that doesn’t write a word until it clearly understands your POV for each part of your content, your voice, and has done the research and fact-checking to support your points. | Marketers, SEOs, & founders who who refuse to publish generic AI slop and want to create high quality, long-form SEO/GEO content based on human insights. | BASIC: $49/month PRO: $99/month PREMIUM: $149/month | |
A comprehensive GEO platform for AI search visibility, reputation management, and analytics. | Marketing and analytics teams focused on managing brand reputation in AI search. | Lite: $29/month Standard: $189/month Pro: $989/month | |
An enterprise-grade platform for comprehensive AI visibility data and advanced analytics. | Large brands and enterprise teams needing deep, comprehensive data for AEO. | Starter: $99/month Growth: $399/month Enterprise: Custom | |
Competitive intelligence for AI search, revealing competitor strategies and the sources shaping AI answers. | Strategists, marketing teams, and SEO agencies focused on competitive GEO analysis. | Starter: €89/month Pro: €199/month Enterprise: Custom | |
A user-friendly GEO tool that provides actionable AI search insights without a steep learning curve. | Startups, SMBs, and teams who need a simple, focused AI search monitoring tool. | Lite: $29/month Standard: $189/month Premium: $489/month | |
An all-in-one workflow for topic research, keyword finding, AI optimization, and content monitoring. | Content teams and SEOs aiming to rank for highly competitive queries. | Essentials: $129/month Business: $399/month Enterprise: Custom | |
Scaling a high volume of on-brand content optimized for SEO, AEO, and GEO. | Marketing teams needing to scale multi-asset content campaigns efficiently. | Pro: $69/month Business: Custom pricing | |
Integrating AEO/GEO into existing, proven SEO workflows on a familiar, all-in-one platform. | Businesses of all sizes already using Semrush or wanting a complete marketing suite. | Starter: $199/month Pro+: $299/month Advanced: $549/month | |
A competitive intelligence powerhouse for analyzing competitor activity across traditional and AI search. | SEO professionals and existing Ahrefs users who need reliable AEO/GEO insights. | Brand Radar AI: $199/month Content Kit: $99/month | |
Data-driven on-page SEO optimization, providing a blueprint for content based on SERP analysis. | Writers and SEOs who want a clear, data-backed guide for structuring articles. | Starter: $29/month Lite: $129/month Standard: from $249/month Advanced: from $449/month | |
A visibility-first content platform focused on its powerful AEO/GEO tracking and optimization features. | Users who want both AI content creation and GEO/AEO visibility tools in one affordable package. | Lite: $49/month Standard: $99/month Professional: $249/month |
A closer look at the 11 best AI AEO and SEO tools
Now, let's explore the top platforms leading the charge in AI-powered SEO, AEO, and GEO. I'll break down the features, pricing, and my take on each one to help you find the right fit.
1. Leaps: Best for anti-AI slop, expert-led content creation

I see Leaps as the go-to tool for creating research-backed articles that avoid that generic "AI slop" feel. Its whole workflow is built around amplifying your unique, human POV and direction.
The platform doesn't write a single word until it has done real-time research and captured your point-of-view for every major part of your article. It’s really about amplifying your thinking, not outsourcing it to an AI.
This human-led, AI-assisted process is perfect for any marketer, SEO or even solopreneur who needs to create research-heavy bottom-of-funnel content like product listicles, product alternatives, product comparisons, or middle-of-funnel content like how-to guides.
It solves the problems I hear all the time about AI assisted content: endless editing, hours spent fact-checking, and cleaning up AI hallucinations.
For example, instead of just telling AI to "write a comparison article between your tool and another competitor," you can use Leaps to capture your insights and direction for the article and insights from your product manager on key differentiators.
The AI then uses those specific insights and your direction, backed by live research, to build the outline then the article. This gets you content that doesn’t need heavy editing and saves a ton of time.
As Leaps user says about Leaps workflow, "It's so refreshing. It prioritizes quality... It's like an AI tool that operates how humans do with the journalist questions that pull out my insights for the content."
Key features of Leaps
- AI research assistant: Pulls live, accurate, and fact-checked research to support your insights and prevent hallucinations.
- Human-led, AI-assisted workflow: Captures your point-of-view and editorial direction for major parts of an article before it starts writing.
- AI journalist: Asks questions to capture unique insights from you or your subject matter experts, just like a real interview.
- Voice-to-text input: Lets you or your experts easily share knowledge by speaking your answers instead of writing them out.
- AI outline generator: Creates a detailed brief and outline based on research and your specific direction.
- Saved writing guidelines: You can give Leaps sample articles to save your specific writing style guide, which helps make sure all the content it generates is consistent and actually sounds on brand.
- Team collaboration: It supports unlimited team members, making it ideal for all team sizes from solo marketers to agencies and marketing teams.
Pros of using Leaps
- Drastically reduces the need for heavy editing and fact-checking.
- Solves AI hallucinations by grounding content in real-time, accurate research.
- Produces original content based on your unique human insights and direction.
- Prioritizes content quality over pure speed and volume.
- Ensures the final content reflects your brand's expertise and voice.
- Makes it easy for you or your busy subject matter experts to contribute via voice input.
- Has a simple, intuitive workflow with little to no learning curve.
Cons of using Leaps
- Its human-led process requires more upfront input than "one-click" AI writers.
- Isn't the best choice for teams whose main goal is speed above all else.
Pricing for Leaps:
- BASIC: $49/month
- PRO: $99/month
- PREMIUM: $149/month
- Custom: Contact for pricing
- Users can save 20% with annual billing.
2. Writesonic: Best for tracking and optimizing AI visibility

Writesonic has made a big pivot from being just an AI writer to a real player in the AI visibility space. I’d say it's now a visibility-first content platform, and its main strength is its AEO and GEO tools.
But I have to add a word of caution about its AI writer. It’s a completely AI-led process that prioritizes speed over quality. When you outsource your thinking to an AI like that, you often get content that needs a lot of heavy editing.
As I mentioned earlier, its content can have that "AI stiffness I just can't unsee anymore," as one reviewer on Reddit put it.
But its new AEO/GEO features are where it really shines. Another user commented that its AI visibility tools are "much better than their writing tools."
Key features of Writesonic
- Generative Engine Optimization (GEO): A suite of tools that tracks and improves your brand’s visibility in AI-powered search results.
- Answer Engine Optimization (AEO): Helps you optimize content to become a cited source for answers in search engines like Google and Perplexity.
- Chatsonic: A conversational AI assistant trained on Google data to help with marketing queries, research, and content ideas.
- Integrations: Connects with Google Search Console, Ahrefs, and Semrush to pull in your existing SEO data.
- SEO AI agent: An automated agent that can perform SEO tasks, analyze performance, and offer strategic recommendations.
Pros of using Writesonic
- Its new strength is in its powerful AEO and GEO tools for tracking AI visibility.
- Users highly praise the Action Center and sentiment analysis features in its GEO dashboard.
- It integrates with major SEO platforms like Semrush and Ahrefs.
- Chatsonic is a capable AI assistant for marketing-specific research and ideas.
- It offers a broad platform that covers both content creation and AI visibility monitoring.
Cons of using Writesonic
- The AI writer is a fully AI-led process, which sacrifices content quality and originality for speed.
- The platform's generated content often has an "AI stiffness," requiring heavy editing to remove the robotic feel.
- The AI-led workflow outsources your thinking, which can lead to unoriginal content that lacks human insight.
Pricing for Writesonic:
- Lite: $49/month
- Standard: $99/month
- Professional: $249/month
- Advanced: $499/month
- Enterprise: Custom pricing
- You can save 20% with annual billing.
Related:
- 12 Best AI Content Writers For SEO (Reviews, Features, Etc.)
- 10 B2B Content Marketing Tools Recommended By Experts
3. Surfer AI: Best for data-driven SEO content outlines

Surfer AI is really popular for its traditional on-page SEO.
It’s great at analyzing top-ranking pages and giving you a detailed blueprint to create content that can compete. For writers who want a data-backed guide, it's a solid choice.
But I have to give a word of caution here. The future of search isn't about just copying what’s working on SERPs. And Surfer’s core method can lead to copycat content that lacks the originality and information gain that search engines now prioritize.
As one reviewer pointed out, Google "wants new info/insights on a topic not just more of the same." While Surfer is adapting with AEO features, its core process for creating outlines is SERP-led and based on mimicking what's already out there.
This means you'll likely need to do heavy editing to add your own unique insights and make it original.
Key features of Surfer AI
- AI search visibility tracking (AEO): Monitors your content's performance within AI-driven answer engines.
- Topical map generation: Helps you plan content clusters to establish your website as a topical authority for both SEO and AEO.
- SERP analyzer: Deconstructs the top-ranking pages for your keyword to give you a detailed, data-driven content outline.
- Content score: Provides a real-time score as you write, helping you optimize your content against top competitors.
- Cannibalization report: Identifies pages on your site that compete for the same keywords, helping you fix internal SEO conflicts.
Pros of using Surfer AI
- Provides a clear, data-driven roadmap for creating content structured to compete with top-ranking pages.
- Excellent for building topical authority through its content cluster and topical map features.
- The real-time Content Score gives writers actionable feedback during the creation process.
- Includes new AEO features to help you start tracking visibility in AI search.
- Helps identify and fix technical issues like keyword cannibalization.
Cons of using Surfer AI
- Its core methodology can lead to copycat content that lacks the originality valued by AI search engines.
- The AI-led writing process often requires heavy editing to add a genuine human perspective.
- An over-reliance on its keyword recommendations can stifle the creation of truly unique content.
Pricing for Surfer AI:
Surfer AI offers plans at $99/month, $219/month, and $999/month.
Related:
- How to use AI for SEO content writing (without breaking quality)
- How to Do B2B SaaS SEO (Lessons From My Experience)
4. Ahrefs AI: Best for competitive intelligence in the AI era

Ahrefs AI is the competitive intelligence powerhouse for this new era of search.
One of its biggest strengths is analyzing what your competitors are doing across both traditional search and AI-powered answers.
Ahrefs isn’t just tacking on a new label; it built specific, actionable AEO tools that use its core data.
The Brand Radar, for example, monitors your brand mentions in AI answers. And I think the AI Citations feature would be really useful, as it shows you which keywords are triggering AI summaries.
Key features of Ahrefs AI
- Brand radar: Monitors how and where your brand appears across various AI answer engines.
- AI citations: Shows you which keywords trigger AI-generated summaries, providing insights to secure top visibility.
- AI-powered translations: Simplifies global SEO by translating content for different regions and search engines.
- AI detector: Checks your website's content to identify if AI generated it.
- Keywords explorer (for GEO): The classic keyword tool is now optimized with considerations for generative engine queries.
- Content explorer (for AEO/GEO): Finds popular content in a niche, giving you insights into what resonates with users and AI engines.
Pros of Ahrefs AI
- Leverages its strong foundation in SEO data to provide a reliable backbone for its new AEO features.
- Excellent for comprehensive competitive analysis across both traditional search and AI platforms.
- Offers a seamless transition for existing Ahrefs users to adopt AEO strategies within a familiar tool.
- Provides specific, actionable AEO tools like 'AI Citations' that offer a clear path to optimization.
- Its core SEO tools have been updated to account for AI search behavior.
Cons of Ahrefs AI
- The AEO/GEO features are newer and may not be as mature as standalone, AEO-native platforms.
- The platform can be complex for beginners due to the sheer volume of data and features available.
Pricing for Ahrefs AI:
- Starter: $29/month
- Lite: $129/month
- Standard: from $249/month
- Advanced: from $449/month
- Enterprise: $1499/month billed annually
- Save up to 17% with annual billing.
5. Semrush: Best for integrating AI search optimization into proven SEO workflows

I think of Semrush as the established SEO giant’s answer to AI. It’s a reliable choice for businesses that want to add AI search optimization directly into their existing SEO workflows.
You don't have to learn a whole new platform. Instead, you get AEO tools built into a suite you already trust. For example, your SEO team can use the AI-ready Site Audit while your content team uses AI Brand Insights, all in the same ecosystem.
As one agency user noted, they stick with Semrush because it's "better for content." It makes the transition feel less like a massive shift and more like a natural evolution.
Key features of Semrush
- Competitor insights (Google + AI): Provides a unified view of what your competitors are doing across both traditional search and AI answers.
- AI brand insights: Analyzes how your brand appears within AI-generated content, offering crucial reputation management info.
- AI-ready site audit: Audits your website to find technical issues that could hurt your visibility in search crawlers.
- AI visibility toolkit: A dedicated set of tools for tracking and improving your brand's presence within AI-powered search engines.
- Google + AI visibility tracking: Monitors your rankings and mentions across both traditional Google search and its AI answers.
Pros of using Semrush
- Seamlessly integrates new AEO features into a familiar, robust, and proven SEO platform.
- Offers powerful competitor analysis for both Google search and AI answers in a single view.
- Provides a comprehensive, all-in-one marketing suite that covers traditional SEO, content marketing, and now AEO.
- The AI-ready site audit helps future-proof your website's technical health for the new era of search.
- A reliable option for existing users who want to expand into AI optimization without adding another tool.
Cons of using Semrush
- Can be more expensive than newer, more specialized tools that focus exclusively on AEO.
- The sheer number of features might be overwhelming for users who only need AEO/GEO functionality.
- As a legacy platform adapting to AI, it may not be as nimble as a tool built specifically for AEO.
Pricing for Semrush:
- Starter: $199/month
- Pro+: $299/month
- Advanced: $549/month
- Save up to 17% with annual billing.
6. Jasper: Best for scaling AI content for marketing teams

I’d position Jasper as the content scaler for modern marketing teams. If your main goal is to create a high volume of on-brand content optimized for multiple channels, including AI search, it's a powerful tool.
As one long-time customer said, "I've been able to write blog posts much faster than before, sometimes in just 30-minutes!" But you absolutely have to use it with caution. Because it uses a fully AI-led process, there's a huge risk of producing AI slop.
The content can feel robotic and require heavy editing to add the necessary human insights. A Reddit user aptly put it: "It's garbage if you want thought leadership. It's ok if you're playing an SEO game."
Key features of Jasper
- Optimization for SEO, AEO & GEO: Guides content creation to perform well across traditional search, answer engines, and generative AI platforms.
- Schema markup and FAQ generation: Helps create structured data via Jasper Chat that search engines use to better understand your content.
- Content analysis with SurferSEO integration: Combines Jasper's AI writing with Surfer's data-driven on-page optimization guidance.
- Autonomous AI agent: Can perform real-time research and keyword analysis to inform data-backed content rewrites.
- Jasper grid: An AI-enabled spreadsheet interface designed for structuring and scaling large marketing campaigns.
Pros of using Jasper
- Excellent for rapidly creating a high volume of content.
- Frees up time by accelerating the first-draft process for articles.
- Offers specific AEO tools like schema markup generation.
- Powerful integration with SurferSEO enhances its on-page optimization capabilities.
- Optimizes content for multiple channels simultaneously.
Cons of using Jasper
- High risk of producing generic "AI slop" that feels robotic and lacks human insight.
- Content often requires heavy editing and fact-checking to be usable.
- Not suitable for creating genuine thought leadership content.
- The AI-led process can lead to unoriginal content that hallucinates if not carefully managed.
Pricing for Jasper:
- Pro: $69/month
- Business: Custom pricing
- Users can save approximately 20% with annual billing.
Related:
- 11 Jasper Alternatives (#1 Writes Zero AI Slop)
- Jasper AI Pricing, Features, & Reviews: Is It Worth It?
- Jasper vs. Copy.ai vs. Leaps: Which AI Writer Is Best for You?
- Jasper AI vs Rytr: My Findings, User Reviews, Pros & Cons
7. Clearscope: Best for an all-in-one SEO and AEO workflow

Clearscope shines as an all-in-one SEO and AEO workflow platform that can guide your team from initial research all the way to performance monitoring. It’s particularly strong for teams who need to win on highly competitive keywords.
Its primary strength is still its traditional SEO optimization, but it's adapting for the future with features like brand visibility tracking. As one user said, "It's really our all-in-one SEO writing tool."
While it’s positioned as an all-in-one solution, I should note that its AEO-specific features aren't as deep as some of the newer, specialized platforms. And like with other tools, I'd use its AI writer with caution since it's an AI-led process that can result in generic content.
Key features of Clearscope
- AI & search visibility foundations: Provides core tools to understand and improve how your content appears in both search engines and AI answers.
- Brand visibility tracking: Monitors your brand's presence and mentions across different generative AI platforms to gauge AEO performance.
- Search intent-driven recommendations: Suggests related terms and concepts that align with what users are truly looking for.
- AI search analyzer: A tool designed to analyze the AI search landscape to help identify strategic opportunities.
- Content monitoring/inventory: Tracks the performance of your existing content over time, alerting you when pages need a refresh.
Pros of using Clearscope
- Offers a complete, end-to-end workflow in a single platform.
- Praised by users for its excellent, intuitive user experience.
- Great at helping content rank for highly competitive, high-stakes keywords.
- Its search intent recommendations are a key strength for creating relevant content.
- Integrates foundational AEO features into a powerful SEO toolset.
Cons of using Clearscope
- Its AEO feature set is less comprehensive than newer, dedicated GEO/AEO platforms.
- The AI writing feature is AI-led, increasing the risk of producing AI slop that needs significant human editing.
- Its premium positioning makes it a significant investment compared to some other tools.
Pricing for Clearscope:
- Essentials: $129/month
- Business: $399/month
- Enterprise: Custom
- No contracts on monthly plans. Yearly custom plans are available.
Related: 11 Clearscope Alternatives (#1 Avoids Copycat Content)
8. OtterlyAI: Best for user-friendly GEO insights

OtterlyAI is a user-friendly GEO tool. It’s a perfect fit for startups, small teams, and SMBs who need actionable insights into their AI search performance without a steep learning curve.
Users consistently praise how quickly they can get up and running. As a G2 reviewer mentioned, it's a "Really simple and user friendly AI search monitoring tool... Was very quick and easy to implement."
For small businesses, that simplicity is key. You can quickly run a GEO audit, do prompt research, and analyze where you're being cited without needing a dedicated data analyst. It delivers the core insights you need to make smart decisions for your business.
Key features of OtterlyAI
- GEO audits: Provides a comprehensive audit of your current generative engine optimization performance.
- AI keyword and prompt research: Helps you discover the queries and prompts users are entering into AI chatbots.
- Citation analysis: Tracks where AI engines are sourcing their information, helping you find opportunities to become a cited source.
- Sentiment & brand analysis: Analyzes how your brand is portrayed in AI-generated answers.
- AI search tracking: Specializes in monitoring your brand's presence across multiple AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
Pros of using OtterlyAI
- Extremely user-friendly and simple to navigate, making it accessible for non-experts.
- Quick and easy to implement, allowing for seamless integration with existing workflows.
- Specifically designed for the needs of SMBs, startups, and small teams.
- Provides clear, actionable insights for content and PR strategies.
- Effective for tracking brand citations and performance on specific prompts.
Cons of using OtterlyAI
- May lack the advanced analytics and enterprise-grade features of more complex platforms.
- Primarily focuses on monitoring and analysis rather than AI-driven content creation.
Pricing for OtterlyAI:
- Lite: $29/month
- Standard: $189/month
- Premium: $489/month
- Offers a 15% discount for annual billing.
9. Peec AI: Best for competitive intelligence and source investigation

I’d frame Peec AI as both a competitive intelligence tool and a source investigator for AI search. It’s perfect for strategists who need to understand the entire competitive landscape, not just monitor their own brand.
But what I think is really unique is its ability to dig deeper and show you why AI engines are giving certain answers.
One user on Reddit shared, "Peec showed the actual Reddit threads shaping answers, the YouTubers who kept showing up for our target prompts, and the blogs engines trusted most."
It’s important to remember that for any of these AEO tools, (much, if not all) of the data is based on estimates. The major LLMs haven't released a single source of truth on how they pull information, so you should use the data as a strategic guide, not an absolute.
Key features of Peec AI
- AI-powered competitor monitoring: Tracks your competitors' visibility across platforms like ChatGPT and Perplexity.
- Content gap analysis: Identifies topics your competitors are being cited for, but you are not, revealing content opportunities.
- Share of voice analysis: Measures your brand's visibility in AI-generated answers compared to your key competitors.
- Prompt-level monitoring: Lets you track performance for the specific, high-value AI search queries that matter most to your business.
- Auto-suggested prompts: Scans your website content to recommend relevant prompts and queries to start monitoring.
Pros of using Peec AI
- Strong focus on competitive intelligence rather than just brand monitoring.
- Provides unique insights by revealing the sources influencing AI responses.
- Offers clear, actionable content gap analysis based on competitor data.
- Helps you understand your market share in AI search with share of voice metrics.
- Allows for granular tracking of specific, high-intent prompts.
Cons of using Peec AI
- Its data relies on estimates, as there is no single source of truth from LLMs on how they source information and choose which brands to mention.
Pricing for Peec AI:
- Starter: €89/month
- Pro: €199/month
- Enterprise: Custom pricing
- Users can save up to 15% with an annual subscription.
10. Profound: Best for enterprise-grade AI visibility and analytics

Profound is squarely positioned as the enterprise-grade AI visibility platform. It’s built for large brands that need comprehensive, deep data for their AEO and GEO strategies.
It offers features you won't find in simpler tools, like AI Crawler Analytics, which gives you technical insights into how AI bots interpret your site. One reviewer described tools like Profound as "A+ Tier" because they go beyond visibility to track actual AI bot visits.
But that same power can be overkill for smaller operations. Another user noted that "Profound, while powerful, felt like overkill unless you're managing a bunch of brands or enterprise level data."
Key features of Profound
- AI crawler analytics: Provides technical insights into how AI bots from various platforms are crawling and indexing your website.
- Real-time search volume insights: Delivers up-to-date data on the volume of specific prompts real users are entering into AI chat models.
- Traffic attribution: Helps connect brand mentions in AI answers to the actual referral traffic driven to your website.
- Competitive analysis: Allows for deep-dive analysis of competitor performance within AI search environments.
- Shopping visibility optimization: Includes a specialized feature set for e-commerce brands to track how their products appear in AI shopping results.
Pros of using Profound
- Designed specifically to handle the scale and complexity of enterprise-level data.
- Offers highly advanced and technical analytics, such as AI crawler data, that go deeper than standard visibility tracking.
- Provides valuable real-time data on user prompts, which is crucial for staying ahead of trends.
- Features strong competitive analysis for a comprehensive view of the AI search landscape.
- Includes unique tools tailored for e-commerce businesses to optimize product visibility in AI.
Cons of using Profound
- The platform's power can be "overkill" and unnecessarily complex for small to medium-sized businesses.
- Plans are on the expensive side, making it inaccessible for smaller teams.
- The focus on deep analytics may present a steeper learning curve compared to more user-friendly tools.
Pricing for Profound:
- Starter: $99/month
- Growth: $399/month
- Enterprise: Custom
- A yearly plan is available with 2 months free.
11. Goodie: Best for comprehensive GEO management

I’d frame Goodie as the comprehensive GEO platform. It’s a robust tool that covers the three key pillars of AEO: visibility optimization, reputation management, and analytics. For teams who need a complete toolset, Goodie is a standout choice.
It goes beyond standard monitoring to include features that data-focused teams will appreciate, like a Traffic & Attribution module to help measure the actual impact of AI mentions. It also dives into reputation management with sentiment analysis.
One CPO who uses the platform called it the "most comprehensive GEO tool in the space so far... a pretty robust and intuitive GEO platform I personally used." That combination of comprehensive features and an intuitive interface makes it a strong contender.
Key features of Goodie
- AI optimization hub: A centralized dashboard to manage and execute strategies for improving AI search visibility.
- Traffic & attribution module: Helps measure the traffic driven to your site from citations in AI-generated answers.
- Sentiment analysis: Determines the tone (positive, negative, neutral) of how your brand is presented in AI answers.
- Competitor and industry benchmarks: Lets you compare your AEO performance against competitors and industry standards.
- Cross-platform analysis: Tracks brand mentions and performance across multiple AI platforms and LLMs.
- LLM answer engine optimization: A core feature set designed to help optimize your content to appear in large language model responses.
Pros of using Goodie
- Offers an all-in-one platform for AEO, covering visibility, reputation, and analytics.
- Focuses strongly on analytics with features like the Traffic & Attribution module to prove ROI.
- Includes advanced features like competitor benchmarking and cross-platform analysis.
- Goes beyond simple monitoring by incorporating sentiment analysis for reputation management.
- Described by reviewers as a robust and intuitive platform.
Cons of using Goodie
- Its comprehensive nature might be overwhelming for teams looking for a simple monitoring-only tool.
- Higher-tier pricing may be a significant investment for smaller businesses.
Pricing for Goodie:
- Lite: $29/month
- Standard: $189/month
- Pro: $989/month
Frequently asked questions about AI tools for SEO and AEO
What's the difference between SEO, AEO, and GEO?
Think of it this way: SEO is the classic game of ranking in traditional search engines like Google. AEO and GEO are about getting your brand visible within AI-powered answers, like the ones you see in ChatGPT. This is the future of search.
How accurate are the visibility metrics from AEO tools?
This is something you really need to be aware of. I recommend using these tools with this in mind: unlike with traditional SEO, the major LLMs haven't released a single source of truth for how they mention brands. This means many AEO and GEO tools are working with their own research and estimates. So use them as directional data, not absolutes.
What is the most important factor for winning in AI search?
While high-quality content will always be important, I’ve found that specificity is the most critical factor for winning in AI search. You have to create very specific pages that are narrowly focused on the searcher's intent. That’s how AI engines can confidently pull your content to answer a user's prompt or mention your brand in a conversation with a user.
Should I use AI to completely write my content for AEO?
My short answer is no. I’ve seen this go wrong too many times. When you let AI lead the entire process, you often end up with AI slop — content that sounds robotic, needs heavy editing, and lacks a unique human point of view. I always recommend a "human-led, AI-assisted" approach.
Choosing the right AI tool to win the future of search
I believe AEO and GEO are the future of search. While traditional SEO is still here, optimizing for visibility in AI engines is what will prepare your brand for what's next. These tools are becoming essential for any marketer, SEO, or founder who wants to stay ahead.
But remember to use them with caution. As I mentioned, most of these new visibility tools work with estimates since the major LLMs haven't released a single source of truth on how they mention brands.
What’s even more important than tracking visibility is creating content with specificity. To win in AI search, your content needs to be ultra-specific about the problem it solves. That’s how you stand out.
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Rennie Ijidola
Hi! I'm Rennie, Co-founder @ Leaps, the anti-AI slop expert-led AI content creation platform that helps you create expert-led content with AI that amplifies your thinking, not replaces it. It helps you capture insights from you or your experts, gather accurate research, and turn it all into high-quality content for SEO, GEO, personal branding, and exec thought leadership — without sacrificing quality.
Before building Leaps, I spent years as a freelance editor working with content writers before joining my co-founder, Victor to run our content agency for B2B and SaaS brands, from startups to enterprise companies.