15 Best AI Tools for B2B Marketing (Content, Analytics, Etc.)

AI tools have opened our eyes to a lot of possibilities in B2B marketing.

But since this boom, we've seen so many options pop up. 

Marketers are now at a crossroads: you can either spend countless hours trying to customize a general AI with complex workflows and automations, or you can pick a tool that was built for the exact job you need to do.

I’ve seen marketers get tangled up in 20-step automations just to get a decent output from a generalist tool. But to me, that just defeats the purpose of saving time. 

And from my experience, trying to make one tool do everything often means it’s a jack-of-all-trades but a master of none.

That’s why I believe you need to focus more on choosing the right specialized tool for the task. Whether you’re scaling SEO/GEO content or creating visuals, there's an AI tool that’s a master at that one thing. 

So in this article, we’ll break down the best AI tools for B2B marketing by their main job, from content creation and SEO to analytics and design. Let’s get into it.

Key highlights

• From my experience, the most effective approach is "human-led, but AI-assisted." This method amplifies your expert's thinking rather than replacing it with generic AI output.
  
  
• You’ll want to avoid "AI slop" from tools that generate content with a single click. This type of content is often generic, lacks originality, and needs heavy editing to be useful for ranking or showing up in AI search.
  
  
• I always recommend choosing specialized tools for specific tasks, like an SEO tool for SEO or a visual tool for visuals. This works much better than a single, jack-of-all-trades tool that doesn't excel at any one function.
  
  
• Basing your content on genuine human expertise and original research is critical for the future of search: Generative Engine Optimization (GEO/AEO).
  
  
• I’d also advise you to be cautious with new AI visibility tracking tools. Many of these are still in their early stages and rely on "modeled estimates," which may not be fully reliable just yet.

A quick comparison: best B2B AI marketing tools 

Before we dive deep into each category, here’s a quick look at the tools we’ll cover. This should give you a high-level view to help you spot the tools that feel like the best fit for your team.

AI tools for B2B content writing

Let's get started with the first category. Below, we'll explore each tool, breaking down its unique AI features, strengths, and potential drawbacks to help you make an informed decision.

1. Leaps: Best for anti-AI slop, expert-led content creation

Leaps is an anti-AI slop, expert-led content creation tool. Its unique workflow is human-first, moving from live research and you or your expert’s point-of-view (POV) to an outline, and then to a draft. 

So it’s not writing anything until it has captured your POV and direction for every major part of the content.

This ensures you get original, non-generic content built on genuine expertise.

From my experience, this is a big deal because it amplifies human thinking rather than replacing it with AI.

This makes it my go-to for creating authentic thought leadership content that really amplifies your (or your team's internal) knowledge. 

It's also fantastic for developing research-heavy, expert-led SEO/GEO long-form content like product comparisons, product listicles, or how-to guides backed by original insights.

And it’s also helpful for consultants, marketing teams, and agencies who need to manage content for multiple clients/projects. 

The whole process is systematic and ready-made: Research + POV → Outline → Draft. 

This avoids the need for complex workflows just to get your or your expert's insights into a piece.

The final output is high-quality and matches the expert's voice, which means you spend a lot less time on heavy editing. 

Key features of Leaps

• AI research assistant: It conducts deep, live, and accurate research on any topic, effectively fact-checking and gathering data for you on your topic.
• Voice note interviews: This is a feature I particularly like. It lets you or your busy experts share insights by just responding to questions with voice notes, which the tool automatically transcribes.
• POV capture workflow: There's a dedicated step for capturing human direction before an outline and draft is generated, which is key for originality.
• Expert-led outlines and articles: It automatically combines your expert POV and research into a detailed content outline and a draft that takes you 80-90% of the way.
• Insights extraction from transcripts: You can upload transcripts of live interviews you’ve had with your experts to extract insights to convert to LinkedIn posts, articles, etc.
• Expert-led content in multiple formats: You can create LinkedIn posts, thought leadership articles, SEO & GEO content, newsletters, quotes, and tweets from your insights captured.
• Saved writing style: You can give Leaps sample articles or save a specific writing style, which helps make sure all the content it generates is consistent and actually sounds on brand.
• Team collaboration: It supports unlimited team members, making it ideal for all team sizes from solo marketers to agencies and marketing teams.

Pros of using Leaps

• Creates original, non-generic content that avoids the AI slop and hallucination common with other AI content tools.
• Saves significant time on research, fact-checking, SME interviews, and complex content workflows.
• Uniquely solves the challenge of capturing insights from busy executives and subject matter experts with a simple workflow without needing calls/meetings.
• Produces high-quality drafts that require minimal editing.
• Builds content designed for the future of search by prioritizing genuine expertise.
• Features a simple, intuitive workflow with little to no learning curve.

Cons of using Leaps

• Since Leaps focuses so tightly on its expert-led workflow, it may not be the right fit for teams just looking for a simple, one-click content generator.

Leaps pricing:

• BASIC: $49/month
• PRO: $99/month
• PREMIUM: $149/month
• CUSTOM: Contact for pricing
• Users can save 20% with annual billing.

2. Copy.ai: Best for automating Go-to-Market (GTM) workflows

I see Copy.ai as more of a go-to-market (GTM) platform than a simple writer. 

It's designed to automate complex workflows like sales prospecting, which makes it feel more like a business operations tool.

It’s best for teams looking to automate those multi-step marketing and sales tasks. But, it’s important to know that Copy.ai is moving more toward the enterprise market, so many of its best features are locked behind expensive plans.

Also, its content creation follows an AI-led process, and in my opinion, that often leads to generic output. A Reddit user put it simply about the output quality from Copy.ai: "raw ai text = generic, detectable, and usually won't rank long term without heavy human editing."

Key features of Copy.ai

• Workflows: Automates multi-step marketing and sales tasks to scale operations.
• Copy agents: These are AI agents you can train to perform specific, repetitive GTM tasks on their own.
• Intelligence layer: Infuses your business data from your CRM into the AI for more relevant outputs.
• Brand voice: Analyzes your brand style to help keep generated content consistent.

Pros of using Copy.ai

• Focuses on automating complex GTM workflows beyond just writing.
• Saves time on repetitive tasks like sales prospecting and lead enrichment.
• Can be trained with your business data for more on-brand outputs.
• Good for quickly generating ideas, ad variations, and initial drafts.

Cons of using Copy.ai

• Generates content that is often generic and requires heavy human editing.
• Locks the most powerful GTM features behind expensive enterprise plans.
• Reviews mention issues with unreliability and technical downtime.
• Is not the most-suited for creating high-quality, long-form content.
• Users have criticized customer support for being unhelpful.

Copy.ai pricing:

• Self-serve: $29/month
• Enterprise: Custom pricing
• Save 20% with annual billing.

Related:

• 9 Copy.ai Alternatives for SEO and GEO Content
• Copy.ai vs. Leaps: Which One Produces Better Content Quality?

3. Jasper: Best for high-volume SEO content creation

Jasper is a powerful but divisive tool. It’s great at producing a high volume of SEO-focused content, but it falls short when it comes to creating genuine thought leadership or other high-quality content.

A user on Reddit summed it up perfectly: "It's garbage if you want thought leadership. It's ok if you're playing an SEO game." But even for SEO, when the focus is purely on speed and volume, content quality often gets sacrificed.

Jasper uses an AI-led process, which means you should expect to do heavy editing to add your own insights. 

I also think pumping out high-volume, generic content is not a great long-term SEO strategy, especially as search engines and AI models get better at prioritizing content backed by real human expertise.

Key features of Jasper

• Browser extension: This feature lets you use Jasper's AI across other platforms like your CMS, email, or social media tools.
• 100+ pre-built marketing apps: It provides a wide range of templates for specific tasks like writing headlines or social posts.
• Knowledge assets for company context: You can feed the AI your company info and style guides to improve accuracy.
• Jasper Studio: This lets business users build custom, no-code AI applications tailored to their specific needs.
• Brand voice analysis: It trains the AI on your company's style to create more on-brand content.

Pros of using Jasper

• Can create multiple types of content and copy quickly.
• Features like knowledge assets and brand voice help maintain consistency.
• Its vast library of templates helps you get from idea to first draft almost instantly.
• The browser extension integrates AI assistance into your existing workflows.

Cons of using Jasper

• Struggles to produce high-quality, nuanced thought leadership content.
• The AI-led process generates content that requires heavy human editing to sound authentic.
• Its focus on speed can lead to a sacrifice in overall content quality.
• The content may not perform well long-term as search engines evolve to require expertise and experience.

Jasper pricing:

• Pro: $69/month
• Business: Custom pricing
• Users can save approximately 20% with annual billing.

Related:

• 11 Jasper Alternatives (#1 Writes Zero AI Slop)
• Jasper AI Pricing, Features, & Reviews: Is It Worth It?
• Jasper vs. Copy.ai vs. Leaps: Which AI Writer Is Best for You?

4. Claude: Best for generating human-like text

Claude is a really powerful AI with superb writing quality that often feels less robotic than its competitors. But it has strict usage limits and a clunky interface, according to user reviews, which can undermine its strengths.

As one user commented, "I find Claude amazing for quirky sassy dialogue, a bit more relaxed than ChatGPT and uses more nuances." 

But while it produces human-like text, getting usable marketing content often requires complex workflows and heavy customization.

Honestly, you might be better off with a specialized tool that has already done that heavy lifting. Another thing I'd stress is that even if the output sounds human, it isn't a substitute for genuine expertise. 

The goal should be to amplify human thinking and expertise, not just generate generic "human-like" AI ideas.

Key features of Claude

• Content creation: Generates high-quality, natural-sounding text for articles, emails, and creative dialogue.
• Text and image analysis: It can interpret information from both documents and images to answer questions or summarize content.
• Data visualization: It can help create charts and graphs from data sets, which is useful for marketing reports.
• Team collaboration: Offers features for multiple users to work together within the platform.

Pros of using Claude

• Produces exceptionally high-quality, human-like text that is often less robotic.
• Great for creating nuanced and quirky dialogue for creative brand voices.
• Can analyze both text and images, making it a versatile research tool.
• Helpful for quickly turning data into charts for reports and presentations.

Cons of using Claude

• Requires heavy customization and complex workflows to produce specific marketing content types.
• A specialized, purpose-built tool may be more efficient for specific marketing needs.
• The output can still lack a specific individual's unique voice and perspective.

Claude pricing:

• Free: $0/month
• Pro: $20/month
• Max: $100/month
• Team: $30/month.
• Save with annual billing.

Related: 9 Best Claude alternatives for Writing (#1 is Anti-AI slop)

5. Writesonic: Best for ideation and preparing content for AI search

Writesonic is a solid tool for getting your ideas on paper and creating first drafts quickly. Its features for tracking your visibility in AI search are particularly useful if you're focused on preparing for what's next in GEO.

However, I think it's important to be clear that because its process is AI-led, the output of any draft often has what one Reddit user called "AI stiffness." You know that feeling when a sentence is technically correct but just sounds… off? That's what you get.

From my perspective, any AI-led workflow means you’re signing up for heavy editing. You have to put in significant work to add your own insights and make the content genuinely helpful and non-generic.

Key features of Writesonic

• AI visibility tracking: Lets you check and optimize your brand’s visibility within AI models and AI search results.
• Chatsonic: A chat-based AI assistant tailored for marketing and SEO queries, whichcould be a nice alternative to general-purpose chatbots.
• AI article writer: Generates full-length, SEO-optimized articles based on your inputs.
• SEO and GEO content optimization: Gives you real-time suggestions to improve your content’s on-page SEO and optimize your brand’s AI visibility.
• Research import & integrations: Connects to tools like Google Search Console and, as one review highlighted, lets you import documents and links to create more accurate content.

Pros of using Writesonic

• Excellent for quickly generating ideas and creating rough first drafts.
• Offers strong, specialized features for preparing content for the future of AI search.
• The ability to import your own research can improve the factual accuracy of the output.
• Chatsonic provides a useful, marketing-focused alternative to general AI chatbots.
• Integrates with key data sources to inform its content creation process.

Cons of using Writesonic

• Generated content often sounds unnatural and robotic due to "AI stiffness."
• The AI-led workflow produces output that requires heavy editing to be valuable.
• Not suitable for creating final, polished content without significant human rewriting.
• User tests show AI detection tools often flagged its content.

Writesonic pricing:

• Lite: $49/month
• Standard: $99/month
• Professional: $249/month
• Advanced: $499/month
• Enterprise: Custom Pricing
• A free trial is also available.

Related: 

• 12 Best AI Content Writers For SEO (Reviews, Features, Etc.)
• 10 B2B Content Marketing Tools Recommended By Experts

AI tools for SEO and GEO

This next category is a big one. It covers the tools that help you show up in traditional search engines like Google and in the new world of AI search, or Generative Engine Optimization (GEO). Let's dive in.

6. Semrush AI: Best for all-in-one SEO with early AI visibility tracking

Semrush has been a strong all-in-one platform for a long time, and it’s “one tool that does everything pretty well,” as one user put it. 

It’s a solid investment if you need one tool for traditional SEO, content marketing, and competitor research.

It’s now added new AI features like the AI Visibility Toolkit and AI-ready site audits. These are important steps forward, but I have to be honest: the entire AI visibility tracking industry is still in its very early stages. I can't really say you should have total reliance on these apps just yet.

Why? Because the major LLMs haven't released concrete data on how AI search works. 

That means these tools base their data on what a reviewer described as "modeled estimates" rather than direct data, making it potentially unreliable. It gives you an idea of what's happening, but you need to be aware of the limitations.

Key features of Semrush AI

• AI visibility toolkit: Measures your brand's visibility within various AI search models.
• Competitor insights (Google + AI): Analyzes how your competitors are performing in both traditional and AI-powered search.
• Share of voice: Measures your brand's overall market visibility against competitors.
• AI-ready site audit: Scans your website to find technical SEO issues that could harm your visibility in AI search.
• Keyword cannibalization analysis: Identifies when multiple pages on your site compete for the same keywords.

Pros of Semrush AI

• Serves as a strong all-in-one platform for SEO, content marketing, and competitor research.
• Provides a way to start tracking and optimizing for visibility in AI search.
• Offers AI-specific features like competitor insights for AI and AI-ready site audits.
• A good all-around investment that handles many different tasks well.
• Offers enterprise-level features for larger teams who need more precise AI visibility tracking.

Cons of Semrush AI

• AI visibility data relies on estimates, not direct data from LLMs, which makes it potentially unreliable.
• The AI search tracking industry is still in its infancy, so all tools are "still trying to figure things out."
• The tool is still very keyword-driven, which can make modeling complex, contextual AI queries "a bit shaky."

Semrush AI pricing:

• Starter: $199/month
• Pro+: $299/month
• Advanced: $549/month
• You can save up to 17% with annual billing.

7. Ahrefs AI: Best for deep-dive SEO data with add-on AI capabilities

Ahrefs is an SEO powerhouse, especially for deep competitor analysis and keyword research. If you need robust, data-driven insights, it's a top choice. But when it comes to AI, it feels like they're still catching up.

As one user on Quora noted, some traditional SEO leaders treat AI "like an afterthought." Ahrefs has added some interesting AI features to its product, but its core focus, in my opinion, is still traditional SEO. 

Also, because the platform isn't primarily an AI content creator, I'd be very cautious with its AI writing tools. The company uses an AI-led process, which usually means the output is generic and requires heavy editing to add real human value.

Key features of Ahrefs AI

• Brand radar: Monitors your brand mentions within large language models to track visibility in AI search.
• AI content inventory: Audits your existing content to identify underperforming articles and high-potential optimization opportunities.
• AI technical SEO: Helps automate fixes for common technical SEO issues and includes an AI-generated content detector.
• AI-powered keyword research: Enhances keyword research with AI-driven search intent analysis.
• AI translations: Translates keyword lists into over 40 languages for international markets.

Pros of using Ahrefs AI

• Leverages its powerful, industry-leading dataset for all its SEO tools.
• Offers unique AI features for SEO, like Brand Radar and AI citation tracking.
• AI Content Inventory is a smart way to audit and find opportunities in your existing content.
• Can help automate technical SEO fixes, saving time on website maintenance.
• Provides AI-powered keyword translation and intent analysis for international SEO.

Cons of using Ahrefs AI

• AI features can feel tacked on to the core SEO platform rather than deeply integrated.
• AI-led content tools are likely to produce generic content requiring significant editing.
• The platform's main strength remains in traditional, data-heavy SEO, not AI content creation.

Ahrefs AI pricing:

• Starter: $29/month
• Lite: $129/month
• Standard: from $249/month
• Advanced: from $449/month
• Enterprise: $1499/month billed annually
• You can save with annual billing on main plans.

8. Clearscope: Best for SEO and GEO content optimization  

Clearscope is famous for being incredibly effective and easy to use, which is why writers are "such a fan," as one freelance writer put it. 

It simplifies content optimization with a clean interface and seamless Google Docs integration.

The platform has also started rolling out new AI features, like tracking your content's visibility across both Google and AI chatbots. It also has an AI assistant to help you get past writer's block.

My only caution here is that you must guide any AI assistant with your own expertise. If you let the AI lead, you risk creating generic content. 

I’d also add that relying too heavily on SERP analysis can lead to creating "copycat" content that just mimics what's already ranking, instead of adding original value.

The main downside is that it's on the expensive side, which leads many users to look for cheaper alternatives.

Key features of Clearscope

• AI-powered visibility tracking: A new feature that tracks your content's visibility across Google search and AI chatbots.
• AI assistant: Helps writers scale content creation and overcome writer's block.
• Content grading: Provides a real-time letter grade (like A+) on your draft to measure its SEO relevance.
• Integrations with Google Docs and WordPress: Lets you use Clearscope’s recommendations directly inside your existing workflows.
• Content reports & SERP Analysis: Generates a detailed brief with key terms, topics, and questions to cover.

Pros of using Clearscope

• Extremely easy to use, making it a favorite for writers who want to focus on writing.
• Seamless integration with Google Docs and WordPress creates an efficient workflow.
• The real-time content grading gives a clear benchmark for optimization.
• New AI features are forward-thinking and help prepare for AI search.
• Effective at simplifying complex on-page SEO into actionable recommendations.

Cons of using Clearscope

• The platform is expensive, causing some users to seek cheaper alternatives.
• Its SERP analysis can encourage creating content that mimics what's already ranking, lacking originality.
• The AI assistant requires significant human oversight to ensure the output isn't generic.

Clearscope pricing:

• Essentials: $129/month
• Business: $399/month
• Enterprise: Custom pricing

Related: 11 Clearscope Alternatives (#1 Avoids Copycat Content)

9. Surfer AI: Best for data-driven SEO content optimization

Surfer SEO has been a "game-changer for content optimization" for many marketers, as one Reddit user mentioned. 

It provides a data-driven path to help your content rank higher. It also has new AI features with Surfer AI. 

With Surfer AI, you can create articles in minutes with the click of a button. But I have to give you a strong word of caution: that speed comes at a price. 

When you're just clicking a button, it means the process is entirely AI-led. This often leads to generic "AI slop" that requires a lot of heavy editing to become truly helpful.

Also, because the tool's recommendations rely on what's already ranking, you run the risk of creating "copycat content." 

Personally, I would not advise using it to generate entire clusters of articles in one go. That's a recipe for creating low-quality content that just outsources your expertise to an AI.

That said, other Surfer AI features like its automated internal linking feature would be very helpful and a real time-saver.

Key features of Surfer SEO

• Surfer AI: Generates entire articles, from research to optimization, in minutes and across multiple languages.
• Internal linking automation: Scans your domain and automatically suggests relevant internal links to add to new articles.
• Content score: Gives a real-time 0-100 score that grades your article's optimization level.
• Anti-AI detection: A feature designed to make AI-generated content appear more human.
• SERP-based analysis: Analyzes top-ranking pages to generate outlines and suggestions.

Pros of using Surfer SEO

• Provides clear, data-driven recommendations based on top-ranking content.
• The automatic internal linking feature can be a significant time-saver.
• Can generate content in numerous languages for global strategies.
• The AI assistant offers real-time suggestions during editing.
• Can automatically generate and place images with appropriate alt tags.

Cons of using Surfer SEO

• The AI-led process can produce generic "AI slop" that requires significant human editing.
• Its reliance on analyzing existing content can lead to unoriginal, "copycat" articles.
• The scoring system is sometimes criticized for being too rigid, focusing on keyword density over content quality, as one former user noted.
• Generating entire article clusters at once is not recommended and can lead to low-quality output.

Surfer SEO pricing:

• Essential: $99/month
• Scale: $219/month
• Enterprise: From $999 billed annually
• You can save 20% with annual billing.

Related:

• How to use AI for SEO content writing (without breaking quality)
• How to Do B2B SaaS SEO (Lessons From My Experience)

AI tools for analytics and attribution

Analytics tools help you understand what's working and what's not. With AI, you can now go beyond just looking at dashboards and get proactive insights. Let's look at a couple of great options in this category.

10. StoryAI by FullStory: Best for automatically analyzing user behavior to find actionable insights

FullStory has always felt a bit like magic. It lets you watch session replays to see exactly what users are doing on your website. But manually watching hundreds of sessions is a huge time sink. 

That’s where StoryAI comes in.

I think of StoryAI as the AI brain that’s now built into the platform. It automatically sifts through all that behavioral data for you. 

So instead of you having to find the needle in the haystack, its AI agents analyze customer behavior and surface clear, actionable takeaways.

One reviewer called it a "behavioral data goldmine," and with the AI engine, I can see why. I also like the actionable summaries it can generate. It automatically flags friction points and growth blockers that could be hurting your conversion rates.

You can also ask it questions in plain English, like "Show me where users are struggling during checkout." 

Of course, there's always the classic challenge with this kind of data. As one user noted, these tools show you what happened but not always why. Still, it’s a massive improvement over guessing.

Key features of StoryAI

• AI-powered actionable summaries: Automatically analyzes countless user sessions to generate clear, actionable takeaways.
• Friction point & growth blocker detection: The AI automatically surfaces moments of user frustration, conversion drop-offs, and other growth blockers.
• Digital insights concierge: Allows you to ask natural language questions about user behavior and receive data-backed answers.
• Session replay: The foundational feature that records and plays back user sessions, showing every click, scroll, and mouse movement.
• Sentiment signals: Automatically detects signs of user frustration, like "rage clicks," error messages, or erratic scrolling.
• Conversion funnels: Lets you build and track user journeys to see exactly where users drop off.

Pros of using StoryAI

• Moves beyond just showing the "what" of user behavior to helping uncover the "why" through AI-driven analysis.
• Saves a significant amount of time by automating the process of watching and interpreting user session replays.
• Delivers clear, actionable insights that help teams prioritize fixes and improvements with the most impact.
• Helps teams proactively identify and fix UX issues that are costing them conversions.
• The ability to ask questions in natural language makes deep user data more accessible to non-analysts.

Cons of using StoryAI

• While the AI provides insights into the "why," it is still an interpretation of behavior, not direct user feedback.
• The full power of the platform and its AI features are tied to custom-priced business plans, which may be costly.
• Relies on a high volume of session data to generate the most accurate and meaningful insights.

StoryAI pricing:

• FullstoryFree: $0/month for up to 30,000 monthly sessions.
• Business: Contact for pricing
• Advanced: Contact for pricing
• Enterprise: Contact for pricing

11. Factors.ai: Best for identifying anonymous B2B website visitors and proving marketing ROI

As a founder doing founder-led marketing, I can say that two big challenges for any B2B marketer are identifying which companies are checking you out and proving your marketing budget is driving revenue. Factors.ai is an essential platform designed to solve exactly those problems.

Its standout feature is identifying anonymous website traffic. I find this incredibly helpful. Imagine getting an alert that three people from a target account just spent five minutes on your pricing page without filling out a form. That’s a signal for a warm outreach call.

The LinkedIn Adpilot is another great tool. It allows you to target those same accounts on LinkedIn based on their website activity, making your ad spend much more efficient.

While it’s a very robust platform, you should know that some users mention it comes with a steep learning curve. And with any tool that identifies anonymous traffic, there’s always the potential for some data inaccuracies.

Key features of Factors.ai

• Website visitor identification: De-anonymizes website traffic to identify which companies are visiting your site.
• Account intelligence: Provides detailed firmographic and engagement data about visiting companies to help prioritize high-value accounts.
• Attribution and analytics: Connects marketing campaign data with CRM data to demonstrate which channels are driving revenue.
• LinkedIn adpilot: Allows for granular targeting of LinkedIn ad campaigns based on an account's activity on your website.
• Sales intelligence: Delivers insights and alerts about account activity directly to sales teams to inform their outreach.

Pros of using Factors.ai

• Effectively identifies anonymous companies visiting your website.
• Provides valuable account intelligence to prioritize sales and marketing efforts.
• Helps marketers prove the ROI of their campaigns with clear attribution data.
• Enables "warm outreach" by providing sales teams with context on a prospect's interests.
• Offers powerful tools for retargeting engaged accounts on LinkedIn.

Cons of using Factors.ai

• Users describe the platform as robust, but note it comes with a steep learning curve.
• Users have noted a potential for data delays and inaccuracies in visitor identification.

Factors.ai pricing:

• Free: $0/month
• Basic: Contact for pricing
• Growth: Contact for pricing
• Enterprise: Contact for pricing

AI tools for marketing and sales campaigns

12. ActiveCampaign: Best for integrated B2B marketing automation with AI

I see ActiveCampaign as the go-to platform for B2B marketers who need sophisticated email automation, lead nurturing, and CRM all in one place. Its AI features also make it really powerful.

They have “Active Intelligence,” an intelligence marketing partner which is essentially a copilot that helps you drive better campaign performance. For example, the AI copilot can automatically schedule an email sequence, pull a segment of interested users, and even suggest the best send times.

It handles the logistics so you can focus on strategy. But I have to give a word of caution: while the AI is great for generating templates and handling routine tasks, I’d be very careful letting it write the final copy. Any AI-led writing will need heavy editing to add your human touch.

Still, for centralizing your workflows, it’s a solid choice. As one user put it, "I find ActiveCampaign to be very helpful for organizing and automating all of my workflows. I love having all of my contacts, notes, workflows, automations, in one place."

Key AI features of ActiveCampaign

• Marketing copilot: An AI assistant that handles routine tasks like scheduling content, creating email templates, and analyzing performance.
• AI-suggested segments: Uses intelligent insights to effortlessly segment your customers, helping you identify and target the right audiences.
• Predictive & conditional content: Leverages AI to dynamically show different content or offers to different contacts within the same email.
• Intelligent scheduling: The AI calculates the optimal time of day to send campaigns to each contact to maximize engagement.
• Campaign reporting copilot: Automatically surfaces digestible insights, key highlights, and recommended next steps from your campaign data.
• AI action library: A feature that brings the power of AI to any of the automated experiences you build on the platform.

Pros of ActiveCampaign

• Offers a powerful, all-in-one solution for marketing automation, email marketing, and CRM.
• AI features effectively assist with complex tasks like audience segmentation and performance analysis.
• The AI "copilot" automates routine and time-consuming tasks, boosting team productivity.
• Provides personalized recommendations and AI-driven suggestions to help validate marketing ideas.
• Helps centralize all contacts, workflows, and notes in one organized place.

Cons of ActiveCampaign

• It can become expensive as your contact list grows. One long-time user noted, "it's honestly great, but with my ~14K list... it's hard to justify $350/mo."
• AI-generated email copy requires heavy human editing to avoid sounding generic.

ActiveCampaign pricing:

• Starter: $15/month (billed annually)
• Plus: $49/month (billed annually)
• Pro: $79/month (billed annually)
• Enterprise: $145/month (billed annually)

13. HubSpot: Best for automating marketing, sales, and service with a context-aware AI

HubSpot is a household name, and for good reason. It’s a powerful all-in-one platform. 

But what I want to highlight is its AI, called Breeze. HubSpot seamlessly integrates Breeze throughout the platform, and it acts as a personal AI companion that really understands your business because it uses your CRM data for context.

Breeze helps with meeting prep, content creation, and strategic analysis. The AI-powered "Breeze Agents" can automate entire workflows, from sales prospecting to customer service.

For instance, the Prospecting Agent can automatically research prospects and draft personalized outreach emails.

Again, I’d stress that a human needs to be involved in editing those emails to make sure they don’t sound robotic. 

While many B2B teams have used it for a long time, it's not without its faults. I’ve seen from long-time users that the platform has become a bit bloated and pricey over the years.

Key features of HubSpot's Breeze AI

• Breeze assistant: A personal AI companion that uses your CRM data and business context to help with meeting prep and content creation.
• Breeze agents: A marketplace of AI-powered "teammates" designed to automate entire workflows, such as sales prospecting or customer service.
• Prospecting agent: Automatically researches prospects, identifies buying signals from your data, and crafts personalized outreach emails.
• Customer agent: Provides quick, automated responses to customer inquiries by using an AI trained on your website and knowledge base.
• Data agent: Delivers automated research by answering business questions based on your company's CRM and analytics data.
• Personalized agent: Identifies which audience segments respond best to personalization and instantly creates tailored website pages for them.
• AI content tools: Includes specific AI-powered generators for writing blog posts, emails, and even building entire websites.

Pros of using HubSpot

• The AI (Breeze) is seamlessly integrated across the entire platform.
• It leverages your existing CRM data to give its AI tools deep company context.
• Offers a true all-in-one solution for marketing, sales, and customer service.
• Breeze agents can automate complex, end-to-end workflows.
• Developers praise it for having excellent documentation and flexible APIs.

Cons of using HubSpot

• Long-time users report that the platform has become bloated and increasingly expensive.
• HubSpot has moved some core features behind higher-priced paywalls over time. As one decade-long user said, "features that were once included in our plan are now locked behind higher paywalls."

HubSpot pricing:

• Free: $0/month
• Starter: Starts at $15/month/seat
• Professional: $890/month (includes 3 core seats)
• Enterprise: Starts at $3,600/month (includes 5 core seats)
• Save 40% with annual billing.

AI tools for graphics and visual content creation

14. Canva AI: Best for easy-to-use visual design for non-designers

Canva is a household name for a reason, and I can say from personal experience that it's incredibly useful. 

I've used it countless times as a founder and for when we ran our content agency. It's the go-to design tool for non-designers.

The platform has always been great, but its AI features in Magic Studio make the whole process even simpler. Even though its AI image generation isn't as sophisticated as some specialized tools, the AI assistant is built right into your workflow.

For example, you can just type a prompt like "create a LinkedIn post for our new feature launch," and it will pull up relevant templates. 

One of the most helpful features is how Canva AI can automatically apply your brand kit, fonts, colors, and logos, to ensure every design stays consistent.

It even has a writing assistant called "Magic Write" to help you quickly generate copy for your visuals. 

Some small business owners find it to be a "godsend," but you have to be realistic about its limits; one Reddit user described the AI image results as "so incredibly bad."

Key features of Canva AI

• AI-powered design tools (Magic Studio): A suite of AI features for generating images, writing copy, removing backgrounds, and resizing designs instantly.
• AI sssistant: Acts as a co-pilot by suggesting templates and design elements based on what you're trying to create.
• Magic Write: An AI writing assistant that helps generate copy for social media posts, headlines, and other text within designs.
• Brand kits for brand consistency: Allows you to store your brand's logos, colors, and fonts, which the AI can automatically apply to new designs.
• Text-to-image generation: Turns text prompts into unique images and graphics directly within the Canva editor.
• Vast library of templates, photos, and graphics: Provides millions of pre-made assets to speed up the design process.

Pros of using Canva AI

• Extremely easy to use, making professional design accessible to non-designers and small teams.
• AI features are seamlessly integrated to simplify tasks like applying brand styles and removing image backgrounds.
• The AI assistant helps users find relevant templates and get design suggestions quickly.
• Excellent for creating a wide variety of marketing content, from social media graphics to presentations.
• The Magic Write feature is a useful tool for overcoming writer's block when creating copy for visuals.

Cons of using Canva AI

• The AI image generation feature is not as advanced or high-quality as specialized AI image tools.
• Some AI-generated design suggestions may lack the sophistication of the platform's professionally designed templates.

Canva AI pricing:

• Free: $0/month
• Pro: $12.99/month
• Business: $14.99/month (for the first 5 users)
• Save from 16% with annual billing.

15. Napkin AI: Best for quick, simple visual content

I've personally used Napkin AI, and I’ve liked it for some specific things. It’s a fast and simple tool for marketers who need to quickly transform text-based ideas into presentable charts and infographics.

But you need to know its limitations. While it's great for brainstorming, it can feel a bit repetitive. 

After a while, the charts and infographics all start to look the same, which isn't ideal if you're trying to build a distinct visual brand.

User feedback really captures this. While some say it’s a "straightforward and fast way" to visualize ideas, others have said you get the "same ugly charts/graphs used all over" and they "Got tired of it after 1 day's use."

Key features of Napkin AI

• Text-to visual conversion: Instantly turns plain text or concepts into visual formats like charts and diagrams.
• AI-powered visual generation: The core engine suggests different chart types and layouts appropriate for the information you provide.
• Customizable templates: Allows users to change colors, fonts, and styles to better match a brand aesthetic.
• Custom branding options: Allows you to add a company logo and specific brand colors to create a more professional look.
• Multi-format export: Lets you easily download your visuals in various formats (PNG, PDF, PPT, SVG).

Pros of using Napkin AI

• Very fast and simple for turning text-based ideas into visuals.
• Good for creating quick, one-off content for social media.
• Allows for easy downloading and copying of the final visuals.
• Offers custom branding and template customization.
• Helpful for brainstorming and visualizing simple concepts quickly.

Cons of using Napkin AI

• Visual outputs are highly repetitive and can look the same over time.
• The tool is very limited in the types of diagrams and visuals it can create.
• Some users find the designs to be basic or "ugly."
• Not structured enough for creating professional or complex diagrams.

Napkin AI pricing:

• Free Forever: $0/month
• Plus: $12/month
• Pro: $30/month
• Annual plans are available with 25% discount

Frequently asked questions about AI tools for B2B marketing

Find the right AI tool for your B2B marketing task

So, what’s the big takeaway? It’s really about choosing the right tool for the specific task you have. Your goal is to figure out how to make your work better, and that starts with matching the tool to the job.

My advice is to keep it simple. Look for tools that are easy to use. More importantly, I believe in finding tools that are human-led and AI-assisted. You want AI to amplify your team’s expertise, not replace it.

Whether you’re a solo consultant, part of a small team, or in a larger agency/team, take a look at your primary marketing challenges. Use this list to find a specialized tool that directly solves your problem. That’s how you’ll get the best results.

Related:

• 19 AI Tools for Content Creation: Text, Graphics, Video, Etc.
• Best AI LinkedIn Post Generators (Prices, Reviews, Features, & More)
• 9 AI Tools for LinkedIn to Boost Your Content, Marketing, and Sales